Projects are like folders where you organize products and keywords. When you add Products or Keywords, you will have to select one or multiple Projects in which you'd like to store them.
You can have as many Projects as you want. A Product or Keyword can be in one or multiple Projects and would count only once in your tracking limits. Each Project is tied to a given channel, such as Amazon, and a specific marketplace or country, such as the US.
A few considerations are helpful to keep in mind when organizing your workspace into projects to ensure optimum usage. If you're time-constrained, you could ignore our recommended best practices and start with a single project.
The considerations below aren't as important when you're not using DataHawk's web application and rely instead on Connections to access data in BI solutions.
When using our web application, stuffing a single project with thousands of products is a sure way to lose usability by reducing the load speed of the web application and making it harder for you to analyze things with a zoomed-out view.
We recommend you organize products into as many projects as possible and relevant, and avoid putting thousands of products into a single project.
When using the keyword tracker in the web application, the platform will show you how the product you're analyzing is ranking for each keyword contained within the same project.
Having too many products and keywords that are irrelevant to each other within the same project makes analysis a bit disorganized.
Organize keywords into projects where they are relevant relative to the products contained within those projects. In DataHawk, you don't assign keywords to products, you assign them to projects.
When setting up alerts, you can elect to be alerted on changes in all the products contained within one or multiple projects.
A well-organized workspace with relevant multiple projects facilitates setting up alerts on a project level.
Various reports and exports analyze data on a project level.
A well-organized workspace with relevant multiple projects facilitates analysis of reports and exports and makes their generation much faster.
An optimal workspace setup is one in which a combination of the following best practices is applied in terms of projects.
You could create one project for each important brand you're monitoring or operating. It is definitely recommended you create a project in which you put all the products of your brand or at least the most important ones. This would come in addition to the other types of project organization outlined below.
Create a project in which you put all the products of your brand or the most important ones. It's always gonna be helpful when you'll want to quickly analyze or export your entire catalog. You can also put your main competitor(s)' brand in distinct projects.
e.g. "My Brand", "My Competitor Brand".
You could create one project for each product category you're monitoring. For instance, an apparel brand could create one project for shorts, another one for t-shirts, another one for socks, and so forth.
Create as many projects as product categories you operate in. Combine this with segmentation by brand, notably when monitoring competitors.
e.g. "My Brand - Shorts", "My Brand - T-Shirts", "My Competitor Brand - Shorts".
You could create one project for each use case or goal, or actual project or task you're working on. For instance, you may be working on a product launch, a promotion campaign, or a market research project, in which case you could create a DataHawk project pertaining to such a project.
Create as many projects as use cases you have in mind or tasks you're temporarily working on. Combine this with segmentation by brand and category when needed and relevant.
e.g. "Top-Selling Products - Shorts Category", "Product Launch - Running Short", "Prime Day - Products with Lightning Deal".
You could create one project for each parent SKU you're monitoring or operating. This is particularly relevant when you don't have a large catalog and you may have multiple variations.
Create as many projects as products you monitor or operate if you have a small catalog and multiple variations.
e.g. "My Hero SKU", "My Main Competitor's Hero SKU".
There are various ways you can create a project
- When adding a new product or keyword
- From the projects list by clicking on Create project
- From the Quick Actions menu in the bottom-left side of the left navigation panel
- Via the Bulk Import functionality from the projects list after clicking on Workspace actions
- Via API
These methods have been addressed in the previous tutorial article on Sources.
You can edit a project's name and description by clicking on the three dots on the right side of each project, then on Edit project
Updated 7 months ago