Amazon Seller Central is the platform Sellers use to sell products on Amazon directly to consumers, either by fulfilling it themselves (FBM) or via Amazon's fulfillment centers (FBA).

In the Setup section, you learned how to add your Amazon Seller Central Accounts. DataHawk allows you to add an unlimited number of Seller Central accounts you manage using Amazon's Selling Partner API .

Adding your Amazon Seller Central accounts allows you to automatically collect your financial data and facilitate reporting on it, breaking down your *revenues and expenses** as well as other product information in a very detailed manner.

Adding your Amazon Seller Central accounts allows you to automatically collect the following data, in order to facilitate reporting and analysis:

Financial Data: Detailed breakdown of revenues, expenses, and other costs by Account and by Product
Traffic & Sessions Data: Detailed breakdown of Page Views and Sessions by Product
Inventory Data: Detailed breakdown of Inventory within Amazon's Fulfillment Network by Product.

DataHawk integration works for Sellers registered in all Amazon regions:

North America: US, Canada, Mexico, and Brazil.
Europe: UK, Germany, Italy, France, Spain, Netherlands, UAE, Sweden, and Poland.
Far East: Japan, Singapore, and Australia.

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Tip
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Datasets

Metrics resulting from integrating a Seller Central account can be accessed both in a raw format and ready-to-use reports and dashboards.

Raw data can be accessed on your destination and can notably be used to build dashboards on your favorite BI solution.
Ready-to-use dashboards and reports are available on the web application, and in our pre-built PowerBI report covering Seller Finances & Supply Chain (Traffic Data coming soon)

Overview

The table below highlights a very high-level summary of the datasets available, where they can be accessed, and how.

Metric Family	By Account on your Hosted Database	By SKU on your Hosted Database	By Account on the Web App [legacy]	By SKU on the Web App [legacy]
Sales	✅	✅	✅	✅
Orders	✅	✅	✅	❌
Units Sold	✅	✅	✅	✅
Returns	✅	✅	✅	❌
Refunds and Returns	✅	✅	✅	❌
Reimbursements	✅	✅	✅	❌
Marketing	✅	✅	✅	❌
Referral Costs	✅	✅	✅	❌
Warehousing Costs	✅	✅	✅	❌
Shipping Costs	✅	✅	✅	❌
Other Costs	✅	✅	✅	❌
Traffic & Sessions	✅	✅	❌	❌
Inventory	✅	✅	❌	❌

List of Datasets

When you set up a destination, DataHawk provides you with a hosted database containing your Sources data. These tables contain a very exhaustive list of data points as columns and are organized into what are called schemas.

These datasets can notably be used to build dashboards on your favorite BI solution. Data is refreshed daily. Your Seller Central accounts data will be found in the following schemas:

Schema	Available Data
FINANCE	Sales Data and Profit & Loss Data
RAW_INVENTORY	Inventory Breakdown Data
SELLING_PARTNER	Traffic & Sessions Data

Detailed documentation on these data schemas can be found in the Datasets Models page.

Considerations

History

When you add a Seller Central account, Amazon's API allows us to pull a maximum of 2 years of data. Whereas DataHawk exhaustively stores and backs up your data, facilitating better reporting with a more extended history.

DataHawk will continue storing your data over time and allow you to export all of the history we stored.

Refresh Frequency

Data is updated daily. There is usually a delay in updating the data from the last 48 hours.