Seller Central Accounts

Amazon Seller Central is the platform Sellers use to sell products on Amazon directly to consumers, either by fulfilling it themselves (FBM) or via Amazon's fulfillment centers (FBA).

In the Setup section, you learned how to add your Amazon Seller Central Accounts. DataHawk allows you to add an unlimited number of Seller Central accounts you manage using Amazon's Selling Partner API .

Adding your Amazon Seller Central accounts allows you to automatically collect your financial data and facilitate reporting on it, breaking down your *revenues and expenses** as well as other product information in a very detailed manner.

Adding your Amazon Seller Central accounts allows you to automatically collect the following data, in order to facilitate reporting and analysis:

  • Financial Data: Detailed breakdown of revenues, expenses, and other costs by Account and by Product
  • Traffic & Sessions Data: Detailed breakdown of Page Views and Sessions by Product
  • Inventory Data: Detailed breakdown of Inventory within Amazon's Fulfillment Network by Product.

DataHawk integration works for Sellers registered in all Amazon regions:

  • North America: US, Canada, Mexico, and Brazil.
  • Europe: UK, Germany, Italy, France, Spain, Netherlands, UAE, Sweden, and Poland.
  • Far East: Japan, Singapore, and Australia.



Solve Seller Central's reporting limitations and facilitate data consolidation with DataHawk, a powerful data storage solution for your critical business data, giving you full data ownership and advanced reporting capabilities


Metrics resulting from integrating a Seller Central account can be accessed both in a raw format and ready-to-use reports and dashboards.

  • Raw data can be accessed on your destination and can notably be used to build dashboards on your favorite BI solution.
  • Ready-to-use dashboards and reports are available on the web application, and in our pre-built PowerBI report covering Seller Finances & Supply Chain (Traffic Data coming soon)


The table below highlights a very high-level summary of the datasets available, where they can be accessed, and how.

Metric FamilyBy Account on your Hosted DatabaseBy SKU on your Hosted DatabaseBy Account on the Web App [legacy]By SKU on the Web App [legacy]
Units Soldβœ…βœ…βœ…βœ…
Refunds and Returnsβœ…βœ…βœ…βŒ
Referral Costsβœ…βœ…βœ…βŒ
Warehousing Costsβœ…βœ…βœ…βŒ
Shipping Costsβœ…βœ…βœ…βŒ
Other Costsβœ…βœ…βœ…βŒ
Traffic & Sessionsβœ…βœ…βŒβŒ

List of Datasets

When you set up a destination, DataHawk provides you with a hosted database containing your Sources data. These tables contain a very exhaustive list of data points as columns and are organized into what are called schemas.

These datasets can notably be used to build dashboards on your favorite BI solution. Data is refreshed daily. Your Seller Central accounts data will be found in the following schemas:

SchemaAvailable Data
FINANCESales Data and Profit & Loss Data
RAW_INVENTORYInventory Breakdown Data
SELLING_PARTNERTraffic & Sessions Data

Detailed documentation on these data schemas can be found in the Datasets Models page.



When you add a Seller Central account, Amazon's API allows us to pull a maximum of 2 years of data. Whereas DataHawk exhaustively stores and backs up your data, facilitating better reporting with a more extended history.

DataHawk will continue storing your data over time and allow you to export all of the history we stored.

Refresh Frequency

Data is updated daily. There is usually a delay in updating the data from the last 48 hours.