DataHawk runs a weekly analysis of your market and identifies the competitors for your products.

Dataset

One Competitors dataset is currently available on Destinations. It is available to users who have tracked products.

Overview

Using DataHawk Destinations, your DataHawk-powered Snowflake database contains one table about Competitors. This data is available under the PRODUCTS schema.

We compute competitors for your own (labelled as “owned”) tracked products and the products from your connected accounts (Ads or Seller Central).

How do we identify competitors?

To find competitors, we first select your products and look at all the other products that appeared on the same listing page or in related keywords or categories within the past seven days.

Next, we leverage an in-house method to score the pairs based on their frequency of co-occurrence and semantic similarity. We select the ones with the highest score, with a confidence greater than 90%. This score is called Competitiveness Score.

Every week, we run the same analysis and append new competitors to your database table.

Destinations Datasets

Schema	Table	About
PRODUCT	PRODUCT_COMPETITORS	Displays competitor products for your owned products (set as owned, from Ads account, from Seller Central account)

Considerations

Refresh Frequency

Data is updated weekly.