The first step towards using DataHawk is to add data Sources. Adding a data Source enables the automation of its data collection and unlocks access to a set of tools, metrics, and insights.

Types of Sources

Adding Sources

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Note

After you add a source, it can take up to 24 hours for its data to sync and become available. Data will start being automatically collected and stored on a moving-forward basis, while historical data may be accessible depending on the data source.

Products

1. Go to the sources page
2. Click Add Source
3. Select the channel, Amazon or Walmart, then the Products source.
4. Select the method you wouldd like to use.

If using the Enter ASIN or Enter Walmart ID methods:

5. Select the marketplace you'd like to enter products from
6. Enter or paste the IDs of the products you want to monitor
7. Optionally toggle adding all the associated variations
8. Optionally select one or multiple projects in which you want to organize the products
9. Optionally add tags or labels to help you better segment and filter through products later on
10. Finish by clicking "Add Products"

If using the Enter URL method:

5. Select the marketplace you'd like to enter products from
6. Enter or paste the URLs of the products you want to monitor
7. Optionally toggle adding all the associated variations
8. Optionally select one or multiple projects in which you want to organize the products
9. Optionally add tags or labels to help you better segment and filter through products later on
10. Finish by clicking "Add Products"

If using the Import CSV method (recommended when adding more than 500 products):

5. Download the csv template shown
6. Fill the csv template according to the template's structure and formatting
   6.1. Marketplace: domain name representative of the Amazon or Walmart marketplace
   6.2. ProductId: the product identifier of the product you want to add, that would be an ASIN for Amazon or a Product ID for Walmart
   6.3. WithAllVariations: enter False if you want to add only the specific product variation you entered, or True if you want to add all the variations associated with the child product you entered
   6.4. ProjectName (optional): name of the project, either an existing one or a new one that will get created
7. Save the file in the comma-separated values (CSV) format.
8. Upload the csv
9. Finish by clicking "Add Products"

If using the Select Brand method:

5. Contact our team to learn about the upcoming feature

Products you track will then appear on a products list in your sources. You can add products from there too.

Add Product Considerations

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About Product Variations

When you add products, you begin tracking individual product pages which represent a single variation of any product. These pages also display product variations which each have their own product page. When you opt to also add variations when you add a product, then we will automatically track the product page of each variation discovered.

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Tip

We recommend adding not only your products but also products from your top competitors. In case your product catalog is too large, focus on monitoring your top-selling products first. Organize the products into multiple separate projects, each focused on a specific use case, brand, or product category.

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Tip

The CSV method is a helpful way to configure a sizeable workspace when you need to add a large number of products and keywords to multiple projects. Start by attempting it on just a couple of items until you get a grasp of how it works.

Keywords

1. Go to the sources page
2. Click Add Source
3. Select the channel, Amazon or Walmart, then the Keywords source.
4. Select the method you would like to use

If using the Enter Keywords method:

5. Select the marketplace you'd like to enter products from
6. Enter or paste the keywords you want to monitor
7. Optionally select one or multiple projects in which you want to organize the keywords
8. Optionally add tags or labels to help you better segment and filter through keywordslater on
9. Finish by clicking "Add Keywords"

If using the Import CSV method (recommended when adding more than 500 keywords):

5. Download the csv template shown
6. Fill the csv template according to the template's structure and formatting
   6.1. Marketplace: domain name representative of the Amazon or Walmart marketplace
   6.2. Keyword: the keyword you want to add
   6.3. ProjectName (optional): name of the project, either an existing one or a new one that will get created
7. Save the file in the comma-separated values (CSV) format.
8. Upload the csv
9. Finish by clicking "Add Keywords"

Keywords you track will then appear on a keywords list in your sources. You can add keywords from there too.

Categories

To monitor a category, contact our team and share the category name and country.

Amazon Seller Central Accounts

You can connect as many Amazon Seller Central accounts as you want.

1. Go to the sources page
2. Click Add Sources
3. Select the Amazon Seller Central source
4. Select the region corresponding to the account you want to add
5. You will get redirected to the login page of your Amazon Seller Central account
6. Enter your Seller Central login credentials
7. Authorize integrating DataHawk into your Seller Central account

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Note

Integrating an Amazon Seller Central account requires having the right user access. If you don't have it, you can always share the link to the Seller Central login page you got redirected to with the person in your team who has the appropriate access.

Amazon Vendor Central Accounts

You can connect as many Amazon Vendor Central accounts as you want.

1. Go to the sources page
2. Click Add Sources
3. Select the Amazon Vendor Central source
4. Select the region corresponding to the account you want to add
5. You will get redirected to the login page of your Amazon Vendor Central account
6. Enter your Vendor Central login credentials
7. Authorize integrating DataHawk into your Vendor Central account

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Note

Integrating an Amazon Vendor Central account requires having the right user access. If you don't have it, you can always share the link to the Vendor Central login page you got redirected to with the person in your team who has the appropriate access.

Amazon Advertising Accounts

You can connect as many Amazon Advertising accounts as you want, whether you are a Seller or a Vendor (1P).

1. Go to the sources page
2. Click Add Sources
3. Select the Amazon Ads source
4. Select the region corresponding to the account you want to add
5. You will get redirected to the login page of your Amazon Advertising account
6. Enter your login credentials
7. Authorize integrating DataHawk into your Amazon Advertising account

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Note

Integrating an Amazon Advertising account requires having the right user access. If you don't have it, you can always share the link to the Amazon Ads login page you got redirected to with the person in your team who has the appropriate access.

Product Expenses

You can connect as many Amazon Seller Central accounts as you want.

1. Go to the sources page
2. Click Add Sources
3. Select the Amazon Ads source
4. Download the csv template shown
5. Fill the csv template according to the template's structure and formatting
   5.1. AccountID: Seller Central Account ID
   5.2. Marketplace: domain name representative of the Amazon or Walmart marketplace
   5.3. ASIN: the identifier of the product you want to attribute expenses to
   5.4. Start Date: the start date of the period during which the cost is applied
   5.5. End Date: the end date of the period during which the cost is applied
   5.6. Product Cost: the per-unit Costs of Goods Sold of the product
   5.7. Currency: the currency in which the cost applies
6. Save the file in the comma-separated values (CSV) format.
7. Upload the csv
8. Finish by clicking "Add Keywords"

Quick Actions

On the bottom-left side of the screen, the left navigation panel has a Quick Actions icon where, as you point your mouse over it, you'll be able to access helpful shortcuts to perform multiple actions, including adding a product or keyword, creating an alert, or inviting a member.

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Tip

The Quick Actions are helpful to easily access shortcuts that will allow you to perform multiple actions, wherever you are in the web application.

Project Actions

When navigating the products and keywords lists in a given project, or a project's dashboard, you'll be able to access a Project actions button on the upper-right side of the screen, allowing you to add products or keywords, or set up an alert.

API

You can also use our API to create or delete projects, and to add or archive products and keywords. You can read more about the API in the Developers section.

If you are looking for a programmatic way to extract data, our Connections solution allows you to do that more easily than using an API, as the data is automatically updated in a database you can query in a turnkey fashion.

Search and Filtering

When navigating projects, products, and keywords, you have the ability to enter text in the search box to find what you're looking for in a quicker way. You can also use the Filters functionality to show only the items corresponding to your filters.

You can also search through your entire workspace to find products, keywords, projects, reports, or even specific features and tools by using the workspace-wide search functionality. To access it, click on the magnifier icon you'll usually find on the upper-left or upper-right side of the screen, wherever you are in the web application, or use CTRL+P or CMD+P.

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Tip

Use CTRL+P or CMD+P to access the workspace-wide search functionality, then look for any product, keyword, project, report, or even specific features and tools.