Changelog
Every update, improvement, and fix shipped to DataHawk.
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June 2026
Insights module retired
Insights has been retired as we prepare a stronger replacement module for automated analysis.
Amazon Products: Frequently Returned badge
Amazon product badge data now identifies the Frequently Returned badge when it appears on product pages.
Walmart Products: About the Brand feature section
Walmart product data now identifies the About the Brand section when a page's marketing module is active.
New Power BI Dashboard: Seller + Vendor Analytics
New Power BI dashboard combining Seller and Vendor analytics into one executive view for revenue, advertising, P&L, and inventory.
Sales Estimates V7 — Improved model & accuracy
Upgraded model: variant-level forecasts by default, broader catalog coverage, and historical data reprocessed from June 2024 onward.
New Amazon Listing Issues dataset
Query product compliance and catalog issues, search suppressed, missing offer, pricing issues, and more, directly from Snowflake.
New Amazon Competitive Pricing dataset
Amazon's competitive price and was-price benchmarks now available for any product, daily for tracked items.
FBA Planning reserved quantity columns and inventory updates
Four new reserved quantity columns added to FBA Planning, plus unrounded Raw Inventory values and a new Market Intelligence metric.
May 2026
Seller Analytics dashboard tax filter fix
Fixed version of the Seller Analytics Power BI dashboard with corrected Tax view filtering at the measure level.
New version of Market Intelligence Dashboard
Adds Parent/Child ASIN filters, Price Bands, Top N Brands slicer, 5 new market visuals, and 4 new metrics.
New Walmart Advertising dataset
New advertising.wmt_ad_item alias with proper sponsored_type attribution. wmt_sp_ad_item now deprecated.
April 2026
Market Intelligence Dashboard released
New Power BI Market Intelligence dashboard with Top N Brands, Price Bands slicer, and Min/Med/Max Price by Brand visual.
Self-serve Stripe subscription management in the WebApp
DataHawk customers with a Stripe subscription can now access and manage it directly from the WebApp settings.
Amazon Advertising DSP data reliability and account visibility
DSP data is no longer filtered by marketplace, and connected DSP accounts are now clearly surfaced in the WebApp.
February 2026
Seller Analytics dashboard page views fix
Page view counts now match Seller Central by using the ASIN-level traffic source instead of the SKU-level one.
Automated daily enrichment of seller-owned products
Daily snapshots of all seller-owned products are now collected automatically, with no manual tracking required.
January 2026
Walmart Advertising Item Keyword v2
New ADVERTISING.WMT_SP_ITEM_KEYWORD_V2 dataset with updated v2 metrics. Legacy switches over after 2026-01-01.
New table — Amazon Products Daily View
reports.amzn_products_daily combines order-based sales, transaction revenue, and refunds into a single daily product-level table.
FBA Removal Shipment deduplicated
The unique key in fba_removal_shipment_detail is now fully reliable and historical duplicates have been removed.
Profit Ledger and All Listings schema updates
settlement_id added to Profit Ledger. ASIN and PARENT_ASIN added to ALL LISTINGS tables.
New Amazon Replenishment (Subscribe & Save) datasets
New experimental datasets for FBA replenishment SnS performance and forecast, with 1 year of history.
Market Intelligence Power BI Dashboard updates
New dashboard version aligned with the latest database model update.
Advertising Power BI Dashboard adds Brand Store and DSP tabs
Brand-level insights, a DSP Overview tab, custom filters, and New-to-Brand metrics for Sponsored Brands and Display.
December 2025
EMS v6 introduces a daily units-sold methodology
Four experimental EMS v6 datasets in data sharing, with a new daily ratio between observed sales and units bought per product.
Amazon Advertising Brand Store Metrics
New ADVERTISING.amzn_brand_store_metrics dataset with daily brand store sales, units, orders, views, and visits.
November 2025
Alerting moved to catalog and featured_offers sources
In-app alerts now use catalog and featured_offers datasets, with semantic changes to Top Sales Rank and buybox fields.
New Product Pricing & Offers Intelligence dataset
A streamlined dataset to monitor product offers, prices, and featured offer information, powered by SP-API.
Ads Aggregated Tables better aligned with Ads Console
Underlying data source adapted to better match the Ads Console; duplicates and skipped data fixed.
Country-level Inventory Ledgers replace FC-level legacy tables
New country-level seller inventory ledger tables replace the FC-level legacy tables, which had an unreliable Country column.
Advertising Product Metrics now aggregate correctly across SKUs
Fixed multi-SKU/ASIN aggregation in Advertising Product Metrics and added a new asin+sku level dataset.
EMS Market improvements for complete top-100 coverage
Sales estimates now cover the full top-100 ranks per category, with weekly median price fallback when product info is missing.
30-minute default timeout on Snowflake Data Sharing queries
A new default 30-minute timeout protects customers from runaway queries that over-consume Snowflake credits.
Improved tax management in Profit data
Refined tax breakdown in Profit datasets. Tax portions extracted into separate lines with is_tax=true.
October 2025
Keyword Search Volume now powered by real Amazon signals
SEO_KEYWORD_VOLUME_V2 now uses real Amazon search volume from the search terms performance report, with less missing data.
Platform updates - Advertising refresh schedule, Profit dataset, Best Seller Rank fixes
Improved ads report refresh cadence, Promotions Taxes categorization, product enrichment fixes, and BSR category path fix.
New referential_advertising_account_reports dataset
New referential dataset surfaces Amazon Advertising report status (category level) per account, marketplace, and workspace.
Vendor Analytics dashboard adds Quarter views and Ad Clicks Ratio
New Vendor Analytics version with Quarter views and an Ad Clicks Ratio metric.
Seller Analytics PL Explorer seller relationship fix
Fixed missing relationship between sellers and finance profit that affected the PL Explorer tab when grouped by Seller.
September 2025
product_detailed enriched from ASIN Data API as fallback
When classic collection methods can't retrieve a value, product_detailed now falls back to ASIN Data API for several key fields.
Profit Dataset improvements with deferred transactions and expanded fees
Profit reports now include deferred transactions and more event coverage; profit may shift but accuracy improves. No schema-breaking changes.
Ads DSP Dashboard fix for Line Item Type
Null Line Item Type values are now displayed as "Undefined" in the Ads DSP dashboard.
Profit Ledger ServiceFee categorization fix
Non-categorized ServiceFee events were misclassified under Refunds > Other; they are now correctly under Others > ServiceFee.
August 2025
Vendor Analytics Prev Year calculation fix
Prev Year calculations corrected on the Explorer and Download Center tabs of the Vendor Analytics dashboard.
Amazon All Listings Report integrated into data sharing
Two new tables expose Amazon's GET_MERCHANT_LISTINGS_ALL_DATA - a latest snapshot and a historical record of seller listings.
Seller Analytics Dashboard 1.2 - SKU display and performance
Prev Year fix, SKU-level display and filtering, and overall performance improvements in Seller Analytics 1.2.
New fba_removal_shipment_detail dataset
An FBA removal shipment dataset has been available for about a month with D+15 and D+30 lookbacks.
Seller Analytics Dashboard released
A new Power BI Seller Analytics dashboard is available, with documentation and a demo workspace.
July 2025
Updated COGS date range policy
COGS uploads are now limited to 5 years in the past and 1 year into the future, down from 10 years of history.
Market Intelligence dashboard limits brands to top 5
The Market Intelligence dashboard now limits brands to the top 5 for the graph to be more readable.
Quarterly product enrichment from Search Catalog Performance
Products sourced from the Search Catalog Performance report are now enriched quarterly with brand, parent ASIN, and other attributes.
Profit dataset adds Accrual and Recorded methodology alternatives
Profit now exposes both accrual and recorded date methods, with new tables for daily profit aggregated on recorded date.
Standard Sponsored Rankings retired, Premium Keywords add-on launched
Standard Sponsored Ranks data is retired on July 8 due to quality issues; a paid Premium Keywords alternative is now available.
Product Dashboard bug fix
Buy Box metrics now accurate per seller. Issue causing identical values across sellers is resolved.