Amazon Advertising DSP data reliability and account visibility

DSP data is no longer filtered by marketplace, and connected DSP accounts are now clearly surfaced in the WebApp.

Two improvements have been made to Amazon Advertising DSP.

  • Since DSP data isn't marketplace-related, data is no longer filtered by the marketplace of the related account. This lets customers leverage more data than before.
  • Clearer information about connected accounts in the Web Application:
    • More details about connected accounts (account type, account id, marketplace, advertiser name). This information is now available by clicking the account name from the accounts list; a modal opens instead of a tooltip.
    • DSP accounts connected are now surfaced (they weren't listed before). The DSP Advertiser ID is surfaced, in addition to the related advertising account.
    • The user that did the connection is also surfaced.