Walmart Products: About the Brand feature section
Walmart product data now identifies the About the Brand section when a page's marketing module is active.
Starting June 27, 2026, Walmart product data will include a new feature signal for pages where the marketing module is active: about_the_brand.
What's new
When a Walmart product page has an active marketing module, DataHawk will now identify the About the Brand section as an activated product feature.
Where to find it
The new signal is available in:
| Schema | Table | Column | Value |
|---|---|---|---|
PRODUCT | PRODUCT_DETAILED | FEATURES | about_the_brand |
The FEATURES column lists every activated feature detected for a product, so about_the_brand will appear alongside other active product-page features when available.