Amazon Products: Frequently Returned badge
Amazon product badge data now identifies the Frequently Returned badge when it appears on product pages.
Starting June 27, 2026, Amazon product badge data will include a new badge signal when Amazon marks a product as Frequently Returned.
What's new
DataHawk will now capture Amazon's Frequently Returned badge as a product badge. This helps teams identify products Amazon is flagging for higher-than-typical return behavior and track that signal over time.
Where to find it
The new badge is available in:
| Schema | Table | Column | Value |
|---|---|---|---|
PRODUCT | PRODUCT_BADGES | BADGE_NAME | Frequently Returned |
PRODUCT | PRODUCT_BADGES | BADGE_TYPE | Frequently Returned Badge |
Use BADGE_NAME for the badge label shown on Amazon and BADGE_TYPE to group this signal with the corresponding badge category in product badge analysis.