Standard Sponsored Rankings retired, Premium Keywords add-on launched
Standard Sponsored Ranks data is retired on July 8 due to quality issues; a paid Premium Keywords alternative is now available.
Standard Sponsored Ranks Data is being retired on July 8th due to quality issues.
We track where products appear in Amazon search results for specific keywords. This includes both organic rankings (natural placement) and sponsored rankings (ads like Sponsored Products and Sponsored Brands).
TLDR:
- Amazon Standard Sponsored Ranks Data is being retired due to quality issues on July 8th.
- An optional premium alternative for Sponsored Keywords is now available as a paid add-on.
- Your current subscription continues with all other features and improvements intact.
- Impacted datasets/dashboards: Search Power BI Dashboard, Analytics Essentials Looker Studio Dashboard,
SEO.SEO_PRODUCT_SPONSORED_RANKtable, any custom report built on top of this data - Walmart Sponsored Ranks are not impacted
What Changed
Amazon has recently made it significantly more complex and expensive to collect sponsored rank data accurately, due to evolving content policies and increased detection mechanisms. As a result, the quality and consistency of sponsored rankings in Standard Keywords has declined.
Our Response
To address this, we've upgraded our sponsored ranking systems to ensure accuracy, but this comes with much higher technical costs. To maintain quality and sustainability, we are now offering two types of keyword tracking:
| Unit Type | Organic Ranks | Sponsored Ranks | Search Depth | Notes |
|---|---|---|---|---|
| Standard Keywords | Yes | Best-effort only (being deprecated on July 8th) | 5 Pages | Cost-efficient organic tracking only. Sponsored ranks are being retired. |
| Premium Keywords | Yes | Sponsored Products & Sponsored Brands | Organic: 5 Pages | |
| Sponsored: 2 Pages | Accurate and fully supported. Ideal for complete visibility. |
We kept Standard Keywords focused on organic results to keep tracking cost-effective when paid data isn't necessary. For advertisers and teams needing complete visibility, Premium Keywords are now available as a paid add-on.
Impact on Dashboards & Data Tables
As of July 8th, standard sponsored rank data will be fully removed from the following datasets and dashboards:
- Search Power BI Dashboard
- Analytics Essentials Looker Studio Dashboard
SEO.SEO_PRODUCT_SPONSORED_RANKtable in the database- Any custom dashboard, query, or report built using the sponsored rank fields in Standard Keywords
You will continue to see organic rankings as normal. If you wish to continue tracking sponsored rankings, you will need to enable Premium Keywords.
What's Next
Important: You cannot mix Standard and Premium Keywords within the same workspace. The upgrade to Premium happens at the workspace level.
Reach out to us if you'd like a quote to convert your current volume into Premium, or if you have any questions about how this change may affect your reports or dashboards.