Track Premium Keywords
Monitor the first 5 pages of Amazon search results daily to track changes in Sponsored rank.
Amazon Premium Keywords give you deeper visibility into your keyword performance by adding Sponsored Ranks (ads like Sponsored Products and Sponsored Brands) on top of organic tracking (natural placement). This data is crucial for understanding visibility, SEO, and ad performance.
Premium Keywords are the only way to collect Amazon Sponsored Rank data. Standard Sponsored Rank data was retired on July 8, 2025 due to Amazon's evolving content policies and detection mechanisms. Without Premium Keywords, no sponsored rank data is collected at all: Standard Keywords still cover organic ranks, but the SEO.SEO_PRODUCT_SPONSORED_RANK table, the Search Power BI Dashboard sponsored views, the Analytics Essentials Looker Studio sponsored views, and any custom reports built on sponsored ranks return no Amazon data unless your workspace is upgraded. Walmart Sponsored Ranks are not affected.
What are Amazon Premium Keywords?
Amazon Premium Keywords are an optional add-on designed to give you a more comprehensive view of your keyword performance. While normal keywords provide you with organic rankings data, Premium Keywords go a step further by displaying both:
- Organic rankings: How your product performs in unpaid search results
- Sponsored rankings: How your product performs in paid (advertising) placements
This dual visibility gives you a fuller picture of your presence on search results, helping you make smarter decisions around both SEO and advertising strategy.
How do they work?
Amazon Premium Keywords work exactly like your regular keywords but with expanded data. Once activated, they begin collecting and displaying both organic and sponsored rank data. You'll see these additional signals in your database and dashboards.
| Unit Type | Organic Ranks | Sponsored Ranks | Search Depth | Notes |
|---|---|---|---|---|
| Standard Keywords | Yes | No | Organic: 5 Pages | Cost-efficient organic tracking. No Sponsored ranks. |
| Premium Keywords | Yes | Sponsored Products & Sponsored Brands | Organic: 5 Pages | |
| Sponsored: 1 Page | Organic and Sponsored Ranks fully supported. Ideal for complete visibility. |
Why are Amazon Premium Keywords more expensive?
Amazon Premium Keywords track both organic and sponsored rankings, while normal keywords only track organic.
Collecting sponsored data requires more advanced and costly technology, they are harder to capture and more resource-intensive to process. This is why Premium Keywords cost more (5x more than a Standard Keywords).
We kept Standard Keyword Units focused on organic results to remain cost-efficient when organic ranking is sufficient.
I am interested in Amazon Premium Keywords
Contact us if you'd like a quote to convert your current volume into Premium.
As of now the switch from Standard to Premium is made at Workspace level, meaning you can not mix Standard and Premium keywords within a single workspace.