Track Keywords
Monitor the first 5 pages of Amazon search results daily to track changes in organic rank and editorial recommendations.
Keyword tracking captures where your products appear in Amazon's search results: the foundation of both SEO and PPC analysis. For each tracked keyword, DataHawk scans the first 5 pages of search results daily, giving you historical visibility into organic rank movements, content recommendations, and (with Premium Keywords) sponsored rank as well.
DataHawk Keyword Tracking Capabilities
What data does DataHawk collect?
For each keyword you track, DataHawk records a daily snapshot of search ranks plus basic info on every product that shows up in the results. Available fields differ slightly between Amazon and Walmart. Pick your platform.
Primary attributes:
- organic search rank
- organic page rank
- sponsored page rank (requires Amazon Premium Keywords)
- content recommendations
Per-product info:
- title
- price
- stars rating
- number of ratings, including reviews
Primary attributes:
- organic search rank
- organic page rank
- sponsored page rank
- editorial recommendations
Per-product info:
- title
- price
- stars rating
- number of ratings, including reviews
- A+ status
- product image
Supported regions
DataHawk integration works for tracked products in all Amazon regions:
- North America: US, Canada, Mexico, and Brazil.
- Europe: UK, Germany, Italy, France, Spain, Netherlands, UAE, Sweden, India, and Poland.
- Far East: Japan, Singapore, and Australia.
Keyword tracking is country-specific. If you track the same keyword in multiple marketplaces, each marketplace is counted as a separate tracked keyword.
Automated Data Sync & Backup
Once you add a product for tracking, we collect data automatically from that point forward (it may take up to 24-hours to have complete data). No historical data possible.
We then securely store and back up all your data every day, enabling more comprehensive reporting with extended historical context.
Refresh Frequency
Data is updated daily. There may be a delay in updating the data from the last 24-hours.
How to track an Amazon Keyword
Go to the Sources Page
Go to the Sources Page.
Add Source
Click Add Source.
Choose your preferred method
DataHawk supports two ways to add keywords. Pick the tab that matches your input.
Best for adding a handful of keywords you can type or paste directly.
- Click Enter Keywords.
- Select the marketplace.
- Enter or paste the keywords.
- (Optional) Assign tags for better organization.
- Click Add Keywords to finish.
Recommended for more than 500 keywords. Lets you set tags per row in a spreadsheet.
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Download the CSV template.
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Fill in the template with:
- Marketplace: Domain name.
- Keyword: The search term you want to track.
- Tags (optional): Separate multiple tags with semicolons (
;). See tagging for the conventions.
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Save the file in CSV UTF-8 format.
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Upload the CSV file.
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Review and correct any errors if needed.
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Click Finish.
How to archive a tracked keywords
- Go on your DataHawk App > Sources > keywords
- Search for the keyword to be archived
- Select the keyword by ticking the box
- Click on "Select all keywords", if you want to select all the keywords tracked
- Then click on "Archive in Workspace"