Setup Overview
Connect your accounts and configure product, keyword, and category tracking so DataHawk can collect and deliver clean data across your business.
Data setup is the one-time work that decides what DataHawk can show you. Connect your marketplace and advertising accounts, upload COGS, and choose which products, keywords, and categories to track. Everything else, including dashboards, Alerts, and Sherlock, reads from what you configure here. Start with whichever marketplace your business runs on.
Which marketplace are you using?
Amazon users
Set up the data collection for your Amazon accounts, COGS, and category tracking.
Walmart users
Set up the data collection for your Walmart accounts, COGS, and category tracking.
Amazon users
Seller Account
Connect your Amazon Seller Central account to DataHawk to automatically collect financial, traffic, and inventory data.
Vendor Account
Connect your Amazon Vendor Central account to DataHawk to automatically collect sales, inventory, traffic, and margin data.
Advertising Accounts
Connect your Amazon Advertising account to DataHawk to automatically collect and centralize your advertising data for structured reporting and analysis.
Upload your Cost of Goods Sold (COGS)
Add Amazon product expenses as a source to make daily unit costs available in your database and profit analyses.
Product Tracking
Monitor key data from Amazon and Walmart product pages including ratings, sales rank, sales, and buy box ownership.
Keyword Tracking
Monitor the first 5 pages of Amazon search results daily to track changes in organic rank, sponsored rank, and editorial recommendations.
Category Tracking
Track an Amazon category to monitor the top 100 products daily and follow their sales rank with a simplified set of product metrics.
Tags
Tags are labels that help organize and filter Products and Keywords across your DataHawk workspace.
Walmart users
Marketplace Account
Connect your Walmart Marketplace account to DataHawk to collect and report on US seller data.
Connect Account
Connect your Walmart Connect advertising account to DataHawk to collect and store ad data combined with financial and search metrics.
Product Tracking
Monitor key data from Amazon and Walmart product pages including ratings, sales rank, sales, and buy box ownership.
Keyword Tracking
Monitor the first 5 pages of Amazon search results daily to track changes in organic rank, sponsored rank, and editorial recommendations.
Tags
Tags are labels that help organize and filter Products and Keywords across your DataHawk workspace.
Stripe Subscription Management
View and manage your DataHawk subscription, billing information, payment methods, and invoices via the Stripe portal.
Amazon Private Data - Seller Account
Connect your Amazon Seller Central account to DataHawk to automatically collect financial, traffic, and inventory data.