Walmart Connect: nine attributed-sales metrics retired by Walmart
Walmart retired its brand, direct, and related attributed-sales metrics on July 15, 2026. Use the advertised SKU and other SKU sales fields instead.
Walmart deprecated several Walmart Connect snapshot report metrics on July 15, 2026. From that date, these fields are empty in new data.
What changes
Retired fields (empty from July 15):
brandAttributedSales3days,brandAttributedSales14days,brandAttributedSales30daysdirectAttributedSales3days,directAttributedSales14days,directAttributedSales30daysrelatedAttributedSales3days,relatedAttributedSales14days,relatedAttributedSales30days
Replacement fields (recommended by Walmart, already in your data):
advertisedSkuSales3days,advertisedSkuSales14days,advertisedSkuSales30daysotherSkuSales3days,otherSkuSales14days,otherSkuSales30days
This affects campaign, ad group, item, keyword, brand, category, placement, platform, page type, and video reports.
What to do
- Update any query or dashboard that uses the retired fields.
- Data collected before July 15 doesn't change, so your history stays intact.
See Walmart Advertising Data for the full table reference.
Questions? Contact [email protected].