DataHawk allows you to configure alerts to be notified about specific changes in products you monitor, whether yours or from your competitors' publicly-available data.

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Tip

Alerts are a helpful way to protect your brand by avoiding prolonged issues and preventing loss in revenues; they are also helpful in detecting potential opportunities and keeping an eye on competitors based on public data.

Types of Triggers

Alerts are fired based on the occurrence of one or multiple Triggers that you configure. Triggers are changes in information pertaining to Products.

Preset Triggers

Multiple Preset or default Triggers are available as a quick way to set up your first Alerts. It's also possible to edit a Preset Trigger. By pointing your mouse over the question mark icon next to each Preset Trigger, you'll be able to read a detailed explanation of its meaning.

Examples of Preset Triggers include

• Going out of Stock
• Losing the Buy Box
• Appearance of a New Seller on the Buy Box
• Entering the Top 10 Selling Products List
• Dropping Out of the Top 10 Selling Products List
• Becoming a Best-Seller
• Significant Decrease in Price
• Any Change in Price
• Changes in Listing Details
• Changes in Title
• Changes in Media Assets
• Changes in 1 and 2-Stars Ratings
• Going Offline or Delisted

Custom Triggers

Custom Triggers allow you to configure your own Triggers based on one or multiple rules that you set up using combinations of both OR and AND conditions.

Creating an Alert

When creating an Alert, in addition to choosing your Triggers, you will have to select what items you want to be alerted on and organize your Alert into a Group.

On a daily basis, if a change in the Triggers is detected, the recipients of the Group will receive an email notifying them about the Alert, with a link to a report highlighting the changes that occurred relative to the day before.

Selecting Items to Monitor

Alerts can be configured on Products or Tags.

Tags are a helpful way to select multiple Products to be dynamically alerted on. Whenever you assign a Tag to a new Product, and that Tag is monitored on an Alert, you will be alerted on it.

Organizing Alerts in Groups

Multiple Alerts can be organized into a Group.

Groups are comprised of one or multiple recipients that will be receiving the alert, whether they are part of your workspace or not. Groups can also serve as a way to organize your Alerts by theme or topic, team, or segment of products.

Using Preset Triggers

• In the Alerts page, click Add a new Alert
• Select one or multiple Preset Triggers by toggling the selection icon and then hitting Continue
• Select one or multiple items to monitor, whether Products or Tags
• Select or create a recipients Group where to organize your Alert and which will receive the notifications
• Give your Alert a name

Using Custom Triggers

• In the Alerts page, click Add a new Alert
• Click the Custom Triggers tab then Add rule
• Select a property that will serve as a Trigger, such as Buy Box Price
• Select an operator pertaining to the property, such as when the price goes over a given value
• When relevant, enter a value for the operator, such as when the price goes over $20
• Optionally add other rules, either using AND, or using OR combinations
• Select one or multiple items to monitor, whether Products or Tags
• Select or create a recipients Group where to organize your Alert and which will receive the notifications
• Give your Alert a name

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Note

Don't stuff a single Alert with an excessive number of Triggers that are unrelated to one another. You can create as many Alerts as you want, so break down things you want to be notified about into multiple well-organized Alerts and Groups.