Power BI Templates

Learn how to access your DataHawk data on our Power BI templates.

We provide a library of ready-to-use templates based on best practices from hundreds of top brands and agencies. With these powerful, theme-based dashboards, you can analyze your data in just a few minutes.

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Note

These templates should exhaustively cover the needs of 90%+ of the brands out there. In case you want to customize them but are unable to do so autonomously, we provide a paid customization and dashboard-building service.

Templates

You can download below our Power BI dashboard templates in PBIX format. Simply follow the instructions below to start using them within minutes.

Dashboard PBIX Template

Content

Version

Changes

Seller Finances & Supply Chain


  • SKU-Level Profit
  • Orders API and Finance API Sales
  • Unit Economics
  • Replenishment Recos

November 19, 2024

User-friendly timeline reflection with Weeks starting on Sunday

Product


  • Ratings
  • BSR
  • Price
  • LQS
  • Sales and Units
  • Estimates
  • Sales Share
  • Active Buy Box %

October 25, 2024

Excluded cases when product was redirected
Optimized timeline presentation and visualizations layout

Search


  • Share of Voice
  • Search Ranks
  • Keyword Research
  • Keywords Insights

January 8, 2025

Optimized metric list with a slicer to select type of Sponsored Search for sponsored metrics
SoV product level added

Advertising


  • Account Ads
  • Campaign Ads
  • Products Ads
  • Keywords Ads

July 23, 2024

Added Brand filter for Product tabs
Added Current Campaign Status filter for Campaign tabs

Market Intelligence


  • Top-selling Products
  • Category Insights
  • Est. Market Size, Share, Growth

July 25, 2024

Improved accuracy of metric Presence in Top 100
Added Timeline by Slicer to easily drill from Year to Month/Week/Date for the graphs and tables Ensured Dim_Market_Days table to have full list of days

Vendor Finances, Traffic & Supply Chain


  • Shipped/Ordered Revenue, Units
  • Vendor Revenue
  • Product Page Views
  • Inventory
  • Demand Forecasts

May 24, 2024

Fixed data model relationships which cause filters from other pages to affect displayed data.

Master Vendor


  • Shipped/Ordered Revenue, Units
  • Shipped COGS
  • Product Page Views
  • Inventory
  • Account Ads
  • Product Ads
  • Share of Voice

January 10, 2025

Rearranged graphs and tables: graphs now on top, detailed info below.
Line graphs updated with shadowed areas. Added tooltips for metrics on the Executive tab. Added "Net Received" to the Sales tab. Updated tables: tags added to country level, product metrics by Country/Tag/ASIN (Advertising tab). Added impressions, clicks, and CPC metrics to Advertising tables. Product names added alongside ASINs in all tables. Explorer tab: added Tag, Brand, ASIN, and Product Name to country-level tables. New Download Center: users can create custom tables.

Accessing our Templates on Power BI Online

Estimated configuration time of less than<5 minutes.

  1. Go to app.powerbi.com to access Power BI Online
  2. From the left navigation menu, pick or create a workspace
  3. Click "Upload", and "Browse," then select the .pbix template file you downloaded; the upload takes a few seconds
  4. Point your mouse over the newly-uploaded dataset, then click the three dots to access the "Settings"
  5. Under the "Parameters" section, replace the values in Database, Server, and Warehouse with the relevant credentials of the Power BI destination you added on the DataHawk web app
  6. Under the "Data source credentials" section, click "Edit credentials" to enter the username and password using the relevant credentials of that same destination
  7. Under the "Refresh" section, toggle the auto-refresh option to turn it on so that your dataset is refreshed daily. Optionally, select the time zone and time that make most sense for your business
  8. Data will start refreshing - this can take up to 30 minutes, depending on the volume and history
  9. Once refreshed, you'll be able to access the report template tied to that dataset, as you navigate back to your workspace and select the report

Setting up your Power BI Online instance for DataHawk templates

Our DataHawk Power BI templates use DirectQuery. It requires to activate SSO for each data provider you aim to use (Snowflake or BigQuery).

Estimated configuration time of less than<5 minutes.

Prerequisites: You need to be an administrator of your Power BI instance to be able to run this procedure.

  1. Navigate to https://app.powerbi.com/admin-portal
  2. Navigate to Tenant Settings
  3. In the list go to “Snowflake SSO” or “Google BigQuery SSO”
  4. Expand and activate the Enabled toggle.

It can take a few hours to be applied to your organization.

Accessing our Templates on Power BI Desktop

Estimated configuration time of less than<5 minutes.

  1. Using Power BI Desktop on Windows, open the .pbix template file you downloaded
  2. Click on "Transform data" in the upper actions bar in the Home section to open the Power Query Editor
  3. Click on "Manage parameters" in the upper actions bar
  4. Replace the values in Database, Server, and Warehouse with the relevant credentials of the Power BI destination you added on the DataHawk web app
  5. Click "Close & Apply" in the upper actions bar
  6. Enter the username and password using the relevant credentials of that same destination
  7. Data will start refreshing - this can take up to 30 minutes depending on the volume and history; if you run into any error, try re-applying the changes once or twice, then contact our team for further assistance

Old Templates Versions

You can download below older versions of our Power BI dashboard templates in PBIX format.

Dashboard PBIX Template

Version

Changes

Market Intelligence

April 17, 2023

Market Intelligence

April 21, 2023

Seller Finances & Supply Chain

May 19, 2023

Seller Finances & Supply Chain

May 23, 2023

Ads and FBA metrics available in product overview tab Fixed various data quality issues

Seller Finances & Supply Chain

May 25, 2023

Made financial metrics sortable in the "Product Overview" tab

Seller Finances & Supply Chain

June 08, 2023

Fixed Inventory data

Seller Finances & Supply Chain

July 05, 2023

Now has both ASIN and SKU level product metrics Now has weekly historical Fewer tabs, more slicers FBA data available two ways Raw Amazon restock recommendations Custom metrics with user-selected quantity formula, lead time, and target weeks on hand Fxed Warehousing cost, ROAS, FBA inventory, Growth and Ad Spend metrics

Seller Finances & Supply Chain

July 11, 2023

Changed format of locked columns (account/product/sku) to remove gaps in tables Added TACoS and TRoAS Fixed Sales Growth to be calculated in the correct direction Polished the Amazon FBA Restock Recommendations to have more readable field names Polished misc. field names and formatting Polished slicer layout

Seller Finances & Supply Chain

July 19, 2023

Fixed project and tags slicers when adding more than 1 but less than all options Speed up on the Overview and Inventory tab

Seller Finances & Supply Chain

August 01, 2023

Fixed advertising to be in negative values similar to other costs

Search & Content

May 31, 2023

Fixed Product tag filter

Vendor Finances, Traffic & Supply Chain

May 16, 2023

Seller Finances & Supply Chain

August 03, 2023

Set data to be unanonymized by default

Market Intelligence

May 30, 2023

Seller Finances & Supply Chain

August 04, 2023

Set data anonymization to be off by default

Seller Finances & Supply Chain

August 22, 2023

Fixed inventory and restock recommendations for SKUs sold in multiple marketplaces.Included a P&L comparison tab where you can compare financial KPIs across two different periods.

Vendor Finances, Traffic & Supply Chain

August 08, 2023

Database parameters are now successfully editable.

Advertising

March 31, 2023

Search & Content

August 08, 2023

Fixed inaccurate display of LQS in the Content tab.

Market Intelligence

August 08, 2023

Database parameters are now successfully editable.

Seller Finances & Supply Chain

September 01, 2023

Faster performance on the Sales Charts, Overview and Inventory, P&L History, and P&L Comparison tabs. Other filters no longer depend on the entity filters e.g. you can filter SKUs even if displaying account-level metrics. The P&L Comparison tab now has a selector for using actual values or adjusted values for base metrics instead of displaying both at the same time.

Vendor Finances, Traffic & Supply Chain

September 14, 2023

Changed default Marketplace filter to all.

Search & Content

September 19, 2023

Show last view time on report tabs. Remove an unecessary workspace_id column reference.

Vendor Finances, Traffic & Supply Chain

September 19, 2023

Show last view time on report tabls.

Search & Content

September 22, 2023

Reference updated brand information from product data.

Search & Content

September 27, 2023

- Search Ranks

  • Share of Voice
  • Keyword Research
  • Keywords Insights
  • Content
  • Sales Rank
  • Buy Box
  • Changes

Seller Finances & Supply Chain

September 19, 2023

Show last refresh time on report tabs.

Search

October 30, 2023

New template: a more robust Search-centric dashboard
Performance improvement (up to 6 months of history for up to 1K keywords tracked) Non-SEO tabs removed Sponsored ranks added UX improvements (tooltips on the Search Overview tab, views customization with hierarchies options)

Product

November 22, 2023

Ability to customize rows for segmentation levels by Market, Seller, Project, Tag, Brand, Variant, and Category.
Ability to customize columns for analyzed metrics. Addition of a historical analysis tab.

Seller Finances & Supply Chain

December 12, 2023

All associated seller account names across marketplaces are now displayed as seller account name on tables.

Vendor Finances, Traffic & Supply Chain

September 26, 2023

Product

Dec 5, 2023

A Dashboard tab providing a Product metrics overview
Additional KPIs: sessions, pageviews, conversion rates, and real Buy Box ownership (require a Seller Central account connection)

Product

February 9, 2024

Product Name available as Entity
Product Name filter added Project filter removed following Projects deprecation

Seller Finances & Supply Chain

January 10, 2024

Orders data has been added to the dashboard along with new visuals. Sales from orders indicate earned sales from completed purchases while sales from financial events indicate realized sales from collected payments.

Product

February 16, 2024

Improved visuals by removing unnecessary filter
Improved Dashboard tab metrics by aggregating data for the entire selected period instead of just the last date.

Product

February 19, 2024

Improved visuals by removing unnecessary filter
Improved Dashboard tab metrics by aggregating data for the entire selected period instead of just the last date. Disassociated seller in traffic table from buy box seller.

Search

December 19, 2023

Removed unnecessary date filter on the keyword research tab.

Seller Finances & Supply Chain

February 20, 2024

Orders tab removed for performance
Tabs have been renamed for clarity - the Sales tabs rely on Orders data for analyzing sales performance, while the P&L tabs provide the accounting view through financial events. Unified currency for Sales data, added currency filter. Added Product Names and Brands to visualizations and filters

Advertising

September 19, 2023

Show last view time on report tabs.

Market Intelligence

September 19, 2023

Show last view time on report tabs.

Seller Finances & Supply Chain

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.

Advertising

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.

Market Intelligence

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.Added additional attribution-related columns in the Product Overview tab (eg. breakdown between same-SKU and other SKU data, usage of 14-day attribution, etc.).
Added Campaign and Campaign ID filters. Keywords can be grouped by Campaign or Ad Group. Added Quarterly and Yearly Bookmarks for History tabs.

Market Intelligence

March 5, 2024

Ability to filter Brands on History tab. Enhanced user guidance for Optimal Data Selection.

Advertising

March 7, 2024

Added additional attribution-related columns in the Product Overview tab (eg. breakdown between same-SKU and other SKU data, usage of 14-day attribution, etc.).
Added Campaign and Campaign ID filters. Keywords can be grouped by Campaign or Ad Group. Added Quarterly and Yearly Bookmarks for History tabs. Improved Filter behavior

Product

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.

Search

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.

Seller Finances & Supply Chain

February 26, 2024

Separate filters for Sales and P&L tab

Advertising

April 4, 2024

Added a Sponsored Type filter on the Product History and Product Overview tabs following the release of Sponsored Display metrics at Product-level.

Seller Finances & Supply Chain

April 9. 2024

Fixes an over filtering issue on the Sales tab .
Harmonizes the logic between Sales and P&L tab for brands/marketplaces.

Seller Finances & Supply Chain

May 6, 2024

Redesigned P&L into profit data. Breakdown profit event categories down to their individual Finance API-sourced events. Summarize profit performance with new metrics.

Seller Finances & Supply Chain

May 14, 2024

Made summary KPIs on Profit Exploration sensitive to more filters asides from date filters.

Advertising

May 17, 2024

Fixed a minor overfiltering issue on the Account Overview tab.

Vendor Finances, Traffic & Supply Chain

February 21, 2024

Last datapoint date is shown on each tab. Data refresh tracking has been lightened.

Master Vendor

May 15, 2024

Explore tab now includes Net PPM.
Tags removed from Explorer tab dropdown, displaying all products. Advertising account slicer now contains only vendor accounts. Keyword tags on Search tab filtered when Marketplace slicer used Glance Views on Exec tab break down by country

Master Vendor

May 27, 2024

Corrected Marketplace Filter behavior

Advertising

May 22, 2024

Fixed a minor overfiltering issue on the Account Overview tab.

Market Intelligence

March 12, 2024

Changed Power BI Query according to changes in Power BI Online requirements

Master Vendor

June 3, 2024

Unified Brand names for a more accurate Share of Voice, regardless of capitalization.

Advertising

June 11, 2024

Added Currency filter to unify all values into one currency
Product Names on product level tabs, as well as Product Name filter Campaigns now nested within Marketplaces to add more visibility on the campaigns with the same names across marketplaces Improved functionality of Timeline Granularity Tile and added Weekly

Product

April 9, 2024

Connected to the SELLING_PARTNER schema instead of legacy PREVIEW schema.

Market Intelligence

June 25 2024

Fixed bug on Marketplace filtering when displaying Estimated Market Share on the Overview tab

Master Vendor

July 2, 2024

Product Names: Incorporated into visualizations and filters for enhanced clarity.
Inventory Tab: Introduced an ASIN-level table for detailed inventory tracking. Dropped duplicates in dimensions_seller_name to have unique Sellers even if same sellers are in different accounts. Sellers Capitalized each word

Product

July 8, 2024

Refined price comparison handling for scenarios with missing data. Enhanced flag display logic for comparisons to improve consistency.
Using LQA dataset for Listing Quality Score

Seller Finances & Supply Chain

May 22, 2024

Fixed duplication error in slicer datasets due to case sensitivity. Changed anonymization to use hashed values.

Advertising

July 3, 2024

Added Product Tag filter for Product Overview and Product History tabs
Optimized performance

Master Vendor

July 17, 2024

Implemented unfinished period display across all relevant sections, comparing it to the same period in the past.
Ads Tab: Added filters for brands and tags on Product level. Included brand names in the inventory tab. Removed non-summed YTD inventory metrics from drill-down analysis. Disabled header icons to enhance user friendliness.

Market Intelligence

July 8, 2024

Added Product Name to Filters and Row dimensions

Search

April 9, 2024

Connected to the SELLING_PARTNER schema instead of legacy PREVIEW schema.

Master Vendor

July 23, 2024

Enriched list of Vendor Accounts and Marketplaces in filters
Implemented unfinished period display across all relevant sections, comparing it to the same period in the past. Ads Tab: Added filters for brands and tags on Product level. Included brand names in the inventory tab. Removed non-summed YTD inventory metrics from drill-down analysis. Disabled header icons to enhance user friendliness.

Master Vendor

August 21, 2024

Expanded tags coverage to include untracked products
Improved date slicer behavior

Product

July 18, 2024

Marketplace filters fixes:
Marketplace Filter now works properly when displaying Categories on Overview and History tabs. Marketplace Filter now works properly on the Changes tab (no more product duplicates).

Master Vendor

August 28, 2024

Expanded tags coverage to include untracked products
Optimized date selector: Automatically adjusts to last completed week or month when switching views. Introduced TACoS (Total Advertising Cost of Sale) in Executive and Advertising sections. Advertising tab now displays Ad Spend, Ad Sales, and Shipped COGS visually on a graph Advertising metrics on Exec tab switch from Account to Product view when filters are applied Formulas performance optimization

Product

September 17, 2024

Fixed over-filtering of products on the Overview tab
Fixed the Sellers (Winners) value to not count No seller as a value

Seller Finances & Supply Chain

July 22, 2024

Fixed duplication error in slicer datasets.

Search

August 6, 2024

Decreased the size of loaded queries

Search

November 22, 2024

Support of multiple Search Types: (Organic Search, Sponsored (SB+SP), Sponsored SB, Sponsored SP)\
Added Page Range Filter: Users can now filter search results by page location: First page only Second page and beyond All pages (no filtering)

Tracked Products Slicer: Users can now choose to view data only for the products they actively track in their system.\
Account-Based Slicer: Alternatively, users can filter the dashboard to show data for products present in their seller or vendor accounts. Facilitated time granularity choice and lightened the visualizations

Master Vendor

October 24, 2024

Implemented Sunday-based week starts for standardized reporting\
Refined week comparison methodology: Now utilizes week numbers instead of calendar dates for more accurate YoY analysis Added new slicer functionality to set calculation start date from beginning of year. This enables viewing YTD totals as a result of the selected time frame in Totals of Exec table Weekly Forecast Visualization for Inventory Automated preselection of last complete week/current month as Reporting Period Support of multiple Search Types: (Organic Search, Sponsored (SB+SP), Sponsored SB, Sponsored SP) Added Page Range Filter: Users can now filter search results by page location: First page only Second page and beyond All pages (no filtering)

Dashboard Building Service and eCommerce Data Advisory

Our team of eCommerce experts and data analysts is available to assist with the creation of completely customized dashboards that are tailored to your business needs, processes, workflows, and preferred data visualization methods.

Our approach goes beyond simply creating charts and tables. We strive to understand your daily workflows and business challenges, drawing on our extensive experience supporting hundreds of brands and agencies. With this insight, we can help you build efficient solutions that empower you to accelerate growth and establish a competitive advantage.