Insights: Findings

Findings are data-based, business-savvy insights that help you take action on a specific segment of your business. They emerge from a combination of your Amazon account data, broader Amazon data captured by DataHawk, and global industry knowledge. With Findings Insights, you can seize opportunities and heed warnings of potential threats or issues.

How to receive Findings in your Insights list?

• "Competitive products weekly digest" and "improve your listings organically" Findings are generated for products you own and have tracked within DataHawk. We automatically select products from the Orders & Ads account connected to your DataHawk workspace.

• "Review ineffective Sponsored Product Ads campaigns" and "review top-performing Sponsored Product Ads campaigns" Findings are Insights generated for the ad campaigns you own or manage. We automatically select the campaigns from the ads accounts connected to your DataHawk workspace.

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Tip

To generate more accurate Findings, we suggest tagging your products as "Owned" in your Sources.

Findings description

Improve your listings organically

The improve your listings organically Finding provides you with a tailored list of products for which you should work on improving SEO. This type of Finding is supported for all Amazon marketplaces and is delivered weekly.

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Tip

To enhance your product listings, we recommend utilizing the Keyword Research datasets. You will be able to discover high-potential keywords that can improve your product visibility. You will need to track the specific product for which you want to conduct keyword research. For more information, visit our Keyword Research documentation.

How are the recommendations for the improve your listings organically Finding provided?

The list of products our software recommends you optimize are selected for the following reasons:

1. The product could sell more by ranking higher for relevant keywords. To reach this conclusion, we look at your products' competitors and their Estimated Monthly Sales. Based on this, we select 10 products with the most potential for improvement against the competition.
2. The product could rank for more keywords. So, we obtain the rank of all your products and compare it with the rank of competing products, and then we select 10 products that rank the lowest for those keywords and/or the ones that rank least often for that keyword.
3. The product is considered a top performer (i.e., the one with the highest estimated sales in the local currency). Therefore you should keep updating them and optimizing them for organic search.

Competitive products weekly digest

This Finding gives you a list of products that compete with yours and allows you to evaluate potential threats and opportunities. It is supported for all Amazon marketplaces and is delivered weekly.

How do we identify your competitors?

We analyze and provide a list of relevant competitors based on our in-house competitiveness score. Then we go about finding your competitors by examining the following sources:

1. Through your products' page (competitors can have a sponsored or organic presence via the "related to" section).
2. Through keywords, either organically or through Ads, used by your and your potential competitors' products.
3. Through categories, since any product in the same category as yours could likely be a competitor.

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Note

We only use parent ASINs for computing and displaying competitors.

What are "new" and "emerging competitors" mentioned in the competitive product weekly digest Finding?

We categorize competitors as "New" or "Emerging," depending on their product reviews.

• "New" are those competitors with less than 100 reviews we observed for the first time the week prior.
• "Emerging" are those competitors with more than 100 reviews that have just surfaced in our competitive score list.

Why do you use reviews for New and Emerging competitors?

We select reviews because product pages and ASINs do not have an upload date. Therefore, review count is a better indicator of discovering product timelines on a digital shelf.

Review ineffective Sponsored Product Ads campaigns

This Finding provides you with a curated list of ad campaigns you can improve by reducing or stopping the ad spend on some of their targets (i.e., ASINs and keywords). This Insight is supported for all Amazon marketplaces and is delivered weekly.

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Tip

We recommend that you run the Campaign Optimization Recommendation - Sponsored Products Report to obtain actionable advice for each optimizable target.

Review top-performing Sponsored Product Ads campaigns

This Finding gives you a curated list of ad campaigns you can improve by increasing the ad spend on some of their targets (i.e., ASINs and Keywords). This Insight is supported for all Amazon marketplaces and is delivered weekly.

How are the recommendations for _ineffective Sponsored Product Ads campaigns and top-performing Sponsored Product Ads campaigns provided?_

The ineffective campaigns mentioned in the Insights have poor global RoAS rank. The top-performing campaigns, on the other hand, have a good global RoAS rank. Both are computed by considering the combined ratio of targets’ profits over targets’ costs. Since the actionable items are the targets themselves, we use the RoAS and CTR of each target to compute a custom efficiency score in terms of ad spend for each target. We then use this score to give you our recommendation on each target, from stopping the ad spending on inefficient targets to being more aggressive on top-performing ones.

Check out Findings