SEO & Keyword Data

Reference for DataHawk keyword research, search volume, organic rank, and sponsored rank datasets.

Use this page when you need the technical tables behind keyword research, search volume, and search visibility. For business usage, see Keyword Research & Search Volume.

Keyword research report tables

All keyword research report tables sit in the REPORTS schema.

TableContentsRefresh
REPORT_PRODUCT_KEYWORD_SUGGESTIONSAI-generated keyword ideas per productDaily
REPORT_PRODUCT_KEYWORD_LOOKUPOrganic ranking keywords over the past 7 daysWeekly
REPORT_PRODUCT_KEYWORD_PLACEMENTKeyword placement in listingsPaused since Aug 2023
REPORT_KEYWORD_KEYWORD_SUGGESTIONSKeyword-seeded suggestionsOn demand

For full column definitions, use the Exhaustive Column Referential.

Search volume table

SchemaTableGranularityRefresh
SEOSEO_KEYWORD_VOLUME_V2One data point per keyword per marketplace per day (DATE_DAY)Weekly
💡

Absence of data for a given date and keyword means that keyword's search volume was below measurable thresholds. It does not indicate a data error.

Rank tables

SchemaTableContents
SEOSEO_PRODUCT_ORGANIC_RANKDaily organic rank snapshots for tracked products and keywords
SEOSEO_PRODUCT_SPONSORED_RANKSponsored rank snapshots for Premium Keywords workspaces
⚠️

Standard sponsored ranks were retired on July 8, 2025. SEO_PRODUCT_SPONSORED_RANK is populated only for workspaces using Premium Keywords.

Where to go next

On this page