Introduction

The Alerts module monitors your tracked products around the clock and emails you when something changes; price drops, Buy Box losses, stock-outs, and more.

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This page covers what Alerts is and when to use it. To set one up, jump to Create your first alert.

What you can monitor

Alerts cover three areas:

Listing details: Title, description, bullets, A+ content, images, videos
Reviews and ratings: Rating, number of ratings, % critical, % positive
Buy Box and pricing: Buy Box price, BSR, number of sellers, Buy Box owner, listing availability

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Some properties are Amazon-only. See Triggers & properties for the full Amazon vs. Walmart matrix.

When to use Alerts

Use Alerts when you want to react quickly to specific changes on products you care about.

You want to...	Use Alerts?
Be told when a competitor changes price	Yes
Catch a Buy Box loss before it hits sales	Yes
Spot inventory dropping below a threshold	Yes
Understand why something changed	Use Sherlock instead

Alerts are reactive: it tells you that something changed.

Key concepts

Property: A specific data point you can monitor (e.g. Buy Box price, BSR, title).

Trigger: A rule that fires when a property changes a certain way. You can use:

Preset triggers: DataHawk's most-used templates (e.g. "losing the Buy Box")
Custom triggers: Your own rules built using operators like "decreases by more than 10%"

Event: What happens when a trigger fires. Each event becomes part of the daily email.

Alert: A saved trigger (or set of triggers) attached to specific products and recipients.

Recipient group: A list of email addresses that receive a particular alert. See Recipient groups & email setup.

How alerts get delivered

DataHawk checks your conditions once a day and sends a single daily email per recipient group, bundling everything that fired in the last 24 hours.