Automated Competitors Detection

DataHawk automatically identifies competing products for each of your tracked ASINs. No manual setup required.

What it does

Every day, DataHawk scans the Amazon marketplace and determines which products are most likely competing with yours. By the end of the week, each of your tracked products has a list of its closest competitors, scored by relevance.

This gives you a continuously updated view of your competitive landscape without having to maintain a list manually.

How competitors are identified

DataHawk looks at products that appear alongside yours, on your listing pages, in your keyword search results, and within your product categories, over the past 7 days.

Each potential competitor pair is then scored weekly based on several signals:

• How frequently both products appear together (only pairs with 90%+ confidence are included)
• How similar the product titles are
• How close the prices are
• How much category overlap exists
• How many keywords both products share

Only the highest-scoring pairs make the final list. DataHawk favors accuracy over quantity: You will see fewer but more relevant competitors rather than a long list of loosely related products.

What to expect

• Competitor data refreshes daily (track before noon UTC to see results the next day)
• Works for approximately 95% of tracked products
• New competitors are added on a weekly basis as new pairs are scored

What to do if you don't see competitors

If a product has no competitors listed, DataHawk likely needs more context about it. You can help by:

• Reviewing and refining the product's category assignment
• Tracking more keywords that are relevant to the product
• Ensuring the product appears on enough listing and search pages to generate co-occurrence data

Once more signals are available, competitors will start appearing within the next weekly scoring cycle.

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Technical reference

Need the competitor table or scoring-feature details?