Amazon Advertising Performance
Understand Amazon advertising performance in DataHawk, from spend and sales to campaign, keyword, product, DSP, and Brand Store views.
Amazon Advertising Performance helps you understand how paid media affects sales, traffic, and profitability. In DataHawk, Amazon advertising data can be analyzed at several levels, from account-level trends to campaign, keyword, product, Brand Store, and DSP performance.
What advertising data answers
Use advertising performance when you want to understand:
- How much you spent and what sales were attributed to ads
- Whether ACoS or ROAS is improving or deteriorating
- Which campaigns, keywords, targets, or products are driving changes
- Whether Brand Store or DSP activity is contributing to performance
- How advertising costs affect profit reporting
Main analysis levels
| Level | Best for |
|---|---|
| Account | Overall spend, attributed sales, ACoS, ROAS, impressions, and clicks |
| Campaign | Budget allocation, campaign trend review, and optimization |
| Keyword or target | Search-term, keyword, and target-level optimization |
| Product or SKU | Understanding which advertised products drive results |
| Brand Store | Store visits, views, orders, sales, and engagement |
| DSP | Upper-funnel and programmatic campaign analysis |
Advertising tables can use different grains. Account, campaign, keyword, product, SKU, and date-level views should not be mixed without checking the technical reference first.
How to choose the right view
If you are reviewing performance with a business audience, start at account or campaign level. If you are optimizing spend, move into keyword, target, product, or placement detail. If you are reconciling numbers or building a custom report, use the technical reference to confirm the exact table and grain.
| Question | Start here |
|---|---|
| Did ad efficiency improve this month? | Account or campaign performance |
| Which campaign caused the spend increase? | Campaign metrics |
| Which keyword is wasting budget? | Keyword metrics or search-term reports |
| Which products receive spend but do not convert? | Product advertising metrics |
| Did the Brand Store drive engagement? | Brand Store metrics |
| How is DSP performing? | DSP campaign metrics |
Connection requirements
Advertising performance appears after the relevant advertising account is connected. Amazon Ads, Amazon DSP, Brand Store, and other surfaces may have different availability depending on your account, permissions, and the reports exposed by Amazon.
Advertising spend can also affect Profitability Analysis because marketing costs are part of profitability reporting.
Technical reference
When you need table families, exact table names, grains, freshness notes, or report availability, use the technical reference.
Amazon Advertising Data
Amazon Ads API and DSP data, including account, campaign, keyword, product, Brand Store, and freshness notes.
Connect an Advertising Account
Connect Amazon Advertising accounts so DataHawk can collect advertising metrics.
Profitability Analysis
Understand how advertising costs flow into profitability reporting.
Automated Competitors Detection
How DataHawk automatically identifies competing products for your tracked ASINs; weekly scoring, confidence thresholds, and the data table.
Walmart Advertising Performance
Understand Walmart Connect advertising performance in DataHawk, including item, keyword, placement, platform, and 1P-only reports.