Data not refreshing
Stale numbers, missing recent days, refresh delays, or data that hasn't appeared yet after connecting an account.
Data in DataHawk hasn't updated when you expected it to. This is the second-most common issue category and usually resolves itself within 24 hours, but here's how to confirm.
Quick checks first
These resolve about half of all "not refreshing" reports.
- Did you connect the source within the last 24 hours? First ingestion takes up to 24 hours. There is no retroactive backfill before the connection date.
- Is the source account still healthy? OAuth tokens expire. Check Workspace → Integrations → status indicator on the affected account.
- Is this specific to one dataset? Some datasets refresh on different cadences (advertising = daily, vendor = weekly, SQP = monthly).
- Have you checked the Changelog for recent breaking changes? Methodology updates sometimes cause a one-time discontinuity.
Typical refresh cadences
| Data type | Refresh cadence | First availability |
|---|---|---|
| Amazon Seller orders, finances, inventory | Multiple times daily | ~24 h after connection |
| Amazon Vendor sales, manufacturing | Weekly (Amazon-side delay) | Up to 7 days after connection |
| Amazon Advertising | Daily | ~24 h after connection |
| Walmart Marketplace | Daily | ~24 h after connection |
| Search Query Performance (weekly) | Weekly | One week after connection |
| Search Query Performance (monthly) | Monthly | One month after connection |
| Sales Estimates | Daily, D-1 at 8 AM CEST | Immediately for tracked categories |
| Catalog & Product details | Daily | ~24 h |
| Public market data (SoV, ranks) | Daily | ~24 h |
If a dataset is older than its typical cadence + 24h grace period, it's worth investigating.
Common causes
-
OAuth token expired. Most common cause after a few months of usage. Reconnect from Workspace → Integrations.
-
Permissions revoked by a teammate. Someone in your org may have removed DataHawk's access during a routine permission cleanup. Verify in Amazon Seller Central → Settings → User Permissions.
-
Amazon-side outage or slow report generation. Some Amazon reports take longer to stabilize, especially after Prime Day or quarterly closes. DataHawk surfaces the latest available data. If Amazon hasn't released it, neither can we.
-
Marketplace launch delays. Some marketplaces have later support timelines (e.g. Amazon Ireland, Amazon Belgium for
SEO_KEYWORD_VOLUME_V3andREPORTS_SEO_PRODUCT_ORGANIC_RANK). -
Sponsored Ranks retired (July 2025). Amazon Standard Sponsored Ranks data was retired due to quality issues. If you're missing
SEO.SEO_PRODUCT_SPONSORED_RANKdata, the Premium Keywords add-on is now required.
Specific problems
If you have a more specific scenario, jump directly to the article:
My advertising data is not populating
Troubleshoot missing or partial ad data after connecting an advertising account.
I don't see traffic data for my ASIN
When traffic metrics are missing for one ASIN but present for others in the same marketplace.
My finance events look stale in Power BI
FINANCE_EVENTS appears frozen in Power BI even though the warehouse has fresh data. Usually a SYNC_TIME vs POSTED_TIME filter issue.
Still stuck?
Email [email protected] with:
- Your workspace ID
- The affected dataset name or dashboard
- The date you expected the data
- A screenshot of the "Last refreshed" timestamp in the app
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