This guide walks you through setting up DataHawk from first sign-in to your first report. The whole process takes around 30 minutes of active setup time, plus a 24-hour wait while your data is being processed.
Open the invitation email you received from DataHawk and click the sign-in link. This will take you directly to the DataHawk platform.
If you have not received an invitation email, check your spam folder. If you still cannot find it, contact your DataHawk account manager.
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First time here? Take a moment to read Before You Start to make sure you have everything you need before proceeding.
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Once signed in, you will land on the DataHawk web app. Here is a quick orientation:
Workspace — Your data is organised into workspaces. A workspace is an isolated environment for a brand, client, or business segment. If you manage multiple brands or clients, each one can have its own workspace with its own data and configuration.
Sources — This is where you connect your Amazon and Walmart accounts. No data flows into DataHawk until you add a source.
Apps — DataHawk's built-in tools (Sherlock, Alerts, AI Copywriter, Insights) live here. You can explore these once your data is connected.
Destinations — If you want to access your data in Power BI, Google Sheets, Snowflake, or another external tool, you set that up here.
This is the most important step. Go to Sources in the left sidebar and connect the accounts that apply to your business.
Amazon Seller Central Connect this if you are a third-party seller (3P) on Amazon. You will need admin access to your Seller Central account. Follow the instructions on Amazon Private Data — Seller Account.
Amazon Vendor Central Connect this if you sell to Amazon as a first-party supplier (1P). Follow the instructions on Amazon Private Data — Vendor Account.
Amazon Advertising Connect this to see your advertising performance (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). This is separate from your Seller or Vendor account. Follow the instructions on Amazon Private Data — Advertising Account.
Walmart Connect this if you sell on Walmart.com. Follow the instructions on Walmart Private Data — Marketplace.
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You do not need to connect all of these. Only connect the accounts that are relevant to your business.
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Once you have connected a source, DataHawk will start retrieving your data. This takes approximately 24 hours. You will not see data in your reports until this initial sync is complete.