Before connecting your data to DataHawk, take a few minutes to check that you have everything you need. Going through this checklist upfront will help you avoid interruptions during setup.

What You Need to Sign In

DataHawk will send you an invitation email when your account is ready. Make sure to check your spam folder if you don't see it within a few minutes of your contract being activated. The link in that email is your starting point — no separate account creation is needed.

Your Private Accounts

Amazon Accounts

DataHawk connects to Amazon through the accounts you have access to. Depending on your business, you may connect one or several of the following:

Amazon Seller Central — Required if you sell directly on Amazon as a third-party seller (3P). You will need admin-level access to your Seller Central account to authorise the connection.

Amazon Vendor Central — Required if you sell to Amazon as a first-party supplier (1P). You will need admin-level access to your Vendor Central account.

Amazon Advertising — Required to see advertising performance data (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). This is a separate account from Seller or Vendor Central. You will need access to the Amazon Advertising console.

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You do not need all three — connect only the accounts that apply to your business. If you are both a Seller and a Vendor, you can connect both.

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Walmart Account

Walmart Seller (Marketplace) — Required if you sell on Walmart.com as a third-party seller. Connect via Walmart Marketplace credentials.

Walmart Connect — Required for Walmart advertising data.

For Profit & Loss Reporting

If you want to use the P&L features (Gross Profit, Operating Profit, Net Profit), you will need to upload your Cost of Goods Sold (COGS) data. DataHawk cannot calculate profit without this, as COGS is not available from Amazon.

You can upload COGS at any time after setup — it does not block you from connecting your account — but without it, profit metrics will not be populated. See Upload Amazon Product Expenses for instructions.

For Power BI Dashboards

If you plan to use DataHawk's Power BI dashboard templates, you will need: