Your Seller Central Account

Amazon Seller Central is the platform Sellers use to sell products on Amazon directly to consumers, either by fulfilling it themselves (FBM) or via Amazon’s fulfillment centers (FBA).

DataHawk allows you to add an unlimited number of Seller Central accounts you manage.

By linking your Amazon Seller Central account, DataHawk automatically collects and organizes the following data for seamless reporting and analysis:

Financial Data: Revenue, expenses, and cost breakdowns by account and product
Traffic & Sessions Data: Page views and sessions metrics per product
Inventory Data: FBA inventory levels and movements by product

DataHawk Connexion Capabilities

Supported regions

DataHawk integration works for Sellers registered in all Amazon regions:

North America: US, Canada, Mexico, and Brazil.
Europe: UK, Germany, Italy, France, Spain, Netherlands, UAE, Sweden, India, and Poland.
Far East: Japan, Singapore, and Australia.

Data Coverage

Metrics resulting from integrating a Seller Central account can be accessed both in a raw format and ready-to-use reports and dashboards.

The table below highlights a very high-level summary of the datasets available, where they can be accessed, and how.

Metric Family	By Account on your Database	By SKU on your Database
Sales	✅	✅
Orders	✅	✅
Units Sold	✅	✅
Returns	✅	✅
Refunds and Returns	✅	✅
Reimbursements	✅	✅
Marketing	✅	✅
Referral Costs	✅	✅
Warehousing Costs	✅	✅
Shipping Costs	✅	✅
Other Costs	✅	✅
Traffic & Sessions	✅	✅
Inventory	✅	✅

Historical data storage

Once you connect your Seller Central account to DataHawk, we immediately retrieve a maximum of 2 years of historical data on some data point. We then securely store and back up all your data everyday, enabling more comprehensive reporting with extended historical insights.