👋 INTRODUCTION
The Seller Finances Dashboard offers actionable insights into your financial performance on Amazon Seller Central. This includes key metrics such as Sales, Units Sold, Net Revenue, Profitability, and Amazon-specific costs such as Fees, Refunds, and Taxes. With weekly and monthly trends and ASIN-level breakdowns, this dashboard is designed to empower finance and operations teams to monitor and optimize margins, profitability, and overall financial health.
🔌 DASHBOARD REQUIREMENTS
You need to add the following sources to use the Seller Finances and Supply Chain report template:
📕 DATA GLOSSARY
This dashboard is built on Profit data models. Read more about Profit data in its dedicated article.
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📘 Sales from Orders compared to Sales from Financial Events
Sales use cases will organize sales by purchase date and Profit use cases will organize sales by posted date.
- Purchase Date (Orders API): The purchase date in the Orders API refers to the date when a customer completes a purchase transaction on the Amazon platform. This is the moment when the order is placed, and the customer commits to buying the product or service. The purchase date is crucial for tracking when sales transactions occur from the perspective of customer activity.
- Posted Date (Finance API): The posted date in the Finance API refers to the date when a financial event associated with a transaction is officially recorded or posted in Amazon’s financial system. This includes the date when the sale is completed along with associated fees, refunds, returns, and other financial activities related to the transaction are processed and reflected in the seller’s financial records. The posted date is significant for accounting and financial reporting purposes, as it indicates when the financial impact of a transaction is recognized.
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🧭 NAVIGATION
🗂 MENU
Available tabs in this dashboard include:
- Sales (Orders Data)
- Sales Products (Orders Data)
- Sales (Profit Data)
- Profit Metrics Explorer