Overview

The Seller Finances Dashboard offers actionable insights into your financial performance on Amazon Seller Central. This includes key metrics such as Sales, Units Sold, Net Revenue, Profitability, and Amazon-specific costs such as Fees, Refunds, and Taxes. With weekly and monthly trends and ASIN-level breakdowns, this dashboard is designed to empower finance and operations teams to monitor and optimize margins, profitability, and overall financial health.

Dashboard Requirements

You need to add the following sources to use the Seller Finances and Supply Chain report template:

• Amazon Seller Central Account(s): For the inclusion of finance and inventory data in the whole report.
• Amazon Advertising Account(s): For inclusion of ads revenue and expenses in the P&L.
• Product Expenses: For inclusion of CoGS in the P&L.

Data Glossary

This dashboard is built on Profit data models. Read more about Profit data in its dedicated article.

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Sales from Orders vs. Sales from Financial Events

You might see differences between sales reported from orders and those reported from financial events (profit data). This is because financial event data is updated with some delay, while order data is available sooner.

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Navigation

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Available tabs in this dashboard include:

• Sales (Orders Data)
• Sales Products (Orders Data)
• Sales (Profit Data)
• Profit Metrics Explorer