We track where products appear in Amazon search results for specific keywords. This includes both organic rankings (natural placement) and sponsored rankings (ads like Sponsored Products and Sponsored Brands).
TLDR:
SEO.SEO_PRODUCT_SPONSORED_RANK table, any custom report built on top of this dataAmazon has recently made it significantly more complex and expensive to collect sponsored rank data accurately, due to evolving content policies and increased detection mechanisms. As a result, the quality and consistency of sponsored rankings in Standard Keywords has declined.
Introducing Premium Keywords
To address this, we’ve upgraded our sponsored ranking systems to ensure accuracy, but this comes with much higher technical costs. To maintain quality and sustainability, we are now offering two types of keyword tracking:
| Unit Type | Organic Ranks | Sponsored Ranks | Search Depth | Notes |
|---|---|---|---|---|
| Standard Keywords | ✅ Yes | ⚠️ Best-effort only (being deprecated on July 8th) | 5 Pages | Cost-efficient organic tracking only. Sponsored ranks are being retired. |
| Premium Keywords | ✅ Yes | ✅ Sponsored Products & Sponsored Brands | Organic: 5 Pages | |
| Sponsored: 2 Pages | Accurate and fully supported. Ideal for complete visibility. |
We kept Standard Keywords focused on organic results to keep tracking cost-effective when paid data isn’t necessary. For advertisers and teams needing complete visibility, Premium Keywords are now available as a paid add-on.
As of July 8th, standard sponsored rank data will be fully removed from the following datasets and dashboards: