Amazon Premium Keywords give you deeper visibility into your keyword performance by adding Sponsored Ranks (ads like Sponsored Products and Sponsored Brands) on top of organic tracking (natural placement). This data is crucial for understanding visibility, SEO, and ad performance.
Amazon Premium Keywords are an optional add-on designed to give you a more comprehensive view of your keyword performance. While normal keywords provide you with organic rankings data, Premium Keywords go a step further by displaying both:
This dual visibility gives you a fuller picture of your presence on search results, helping you make smarter decisions around both SEO and advertising strategy.
Amazon Premium Keywords work exactly like your regular keywords but with expanded data. Once activated, they begin collecting and displaying both organic and sponsored rank data. You’ll see these additional insights in your database and dashboards.
| Unit Type | Organic Ranks | Sponsored Ranks | Search Depth | Notes |
|---|---|---|---|---|
| Standard Keywords | ✅ Yes | ❌No | 5 Pages | Cost-efficient organic tracking. No Sponsored ranks. |
| Premium Keywords | ✅ Yes | ✅ Sponsored Products & Sponsored Brands | Organic: 5 Pages | |
| Sponsored: 2 Pages | Organic and Sponsored Ranks fully supported. Ideal for complete visibility. |
Amazon Premium Keywords track both organic and sponsored rankings, while normal keywords only track organic.
Collecting sponsored data requires more advanced and costly technology, they are harder to capture and more resource-intensive to process. This is why Premium Keywords cost more (5x more than a Standard Keywords).
We kept Standard Keyword Units focused on organic results to remain cost-efficient when organic ranking is sufficient.
Contact us if you’d like a quote to convert your current volume into Premium.
As of now the switch from Standard to Premium is made at Workspace level, meaning you can not mix Standard and Premium keywords within a single workspace.