Insights are proactive notifications generated daily from your data. They flag what's worth your attention — anomalies, opportunities, and best practices — so you don't have to hunt for them yourself.
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Available only for Amazon users
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📚 New to Insights? Start with Get started with Insights in 5 minutes.
Once your accounts are connected, DataHawk analyses your data daily and surfaces three types of notification:
Insights covers your full business: ads, sales, finance, SEO, products, and market.
Use Insights when you want DataHawk to bring you the issues rather than going hunting yourself.
| You want to... | Use Insights? |
|---|---|
| Discover patterns without building a query | ✅ Yes |
| Get a daily feed of what changed | ✅ Yes |
| Be told the moment a specific thing happens | Use Alerts instead |
| Understand why a metric moved | Use Sherlock instead |
Different insights need different sources. The more you connect, the more you'll receive.
| Prerequisite | What you'll get |
|---|---|
| Products tracked and tagged as Owned | SEO, Product, Market anomalies; "Improve listings organically"; "Competitive products weekly digest" |
| Ads account connected | Ad-related Findings (effective and ineffective campaigns); Ad anomalies |
| Seller Central account connected | Finance anomalies (gross sales, units sold, fees); some Findings |
Open Apps → Insights in the left navigation. The list shows all current insights, with filters by source, practice, date, and assignee.
You'll also receive a summary email every business day. Toggle this off in the Insights list if you'd rather check in manually.