Findings are data-based, business-savvy insights that give you a curated list of things to act on — like which ad campaigns to review, or which listings deserve an SEO refresh.

They emerge from a combination of your account data, broader Amazon data captured by DataHawk, and global industry knowledge.

The four Finding types

Improve your listings organically

A weekly list of products where SEO improvements are most likely to pay off. Supported on all Amazon marketplaces.

We pick products that meet at least one of these conditions:

1. Could sell more by ranking higher — by comparing your products' competitors and their estimated monthly sales, we surface the 10 with the most potential against the competition
2. Could rank for more keywords — by comparing rank across your products and competitors, we surface those that rank lowest or least often
3. Are top performers worth keeping optimised — products with the highest estimated sales (in your local currency)

💡 To enhance the listings flagged here, use the Keyword Research datasets to find high-potential terms.

Competitive products weekly digest

A weekly list of products competing with yours, so you can evaluate threats and opportunities. Supported on all Amazon marketplaces.

We identify competitors using an in-house competitiveness score that looks at:

1. Your product pages — competitors appearing in sponsored or organic placements (e.g. "related to" sections)
2. Keywords — competitors ranking organically or via ads on the same keywords as you
3. Categories — products in the same category as yours

We use parent ASINs only when computing competitors.