Your Walmart Connect Account

Use Walmart Connect to run ads on Walmart. By connecting your account, DataHawk automatically collects and stores your ad data, and combines it with financial and search metrics to give you a unified performance view.

DataHawk Connexion Capabilities

Supported regions

DataHawk connects only with US-registered accounts.

Data Coverage

Walmart Advertising data can be found in the ADVERTISING schema. Tables are prefixed with WMT. Example: ADVERTISING.WMT_SP_AD_ITEM

Data is refreshed daily.

Tables

• WMT_AD_GROUP

  AdGroup: The performance of individual ad groups within your campaign

• WMT_SP_AD_ITEM

  AdItem: This report provides key performance metrics for the items in all of your campaigns. This information can help you improve current and future Sponsored Products campaigns

• WMT_BRAND

  Brand: The Performance of the different brands within your campaign available to Walmart suppliers (1p suppliers) only.

• WMT_CATEGORY

  Category: The performance of the categories of the items in your campaign. Available to Walmart suppliers (1p advertiser) only

• WMT_ITEM_HEALTH_V2

  ItemHealthV2: The Item Health report enables advertisers to see the health of their sponsored items and take corrective actions as needed, to improve item performance and reach their desired campaign goals.

• WMT_SP_ITEM_KEYWORD

  ItemKeyword: This report indicates which keywords your advertised items are being served against, and how well the advertised items are performing for those keywords. This information can help you improve current and future Sponsored Products campaigns.

  • Automatic campaigns: Use this report to identify keywords that showed your ads in Search In-Grid placements and delivered high performance. You can then add these keywords to Manual campaigns.
  • Manual campaigns: Use the additional information to optimize campaign performance: bid higher on more-valuable keywords and/or remove underperforming items.

• WMT_KEYWORD

  Keyword: This report indicates which keywords your advertised items are being served against. This information can help you optimize keyword bids

  *(available in Manual/Keyword bidding campaigns only).

  • Inside this report there are two new columns for Bid and Average CPC:
    • Bid is the maximum you will pay for a click when this target triggers your ad.
    • Average CPC is the average amount you paid for a click on an ad.
  • If the Searched Keyword is alphabetical or alphanumeric, that means your ad was shown on the Search In-grid position of the given keyword.
  • If the Searched Keyword is a number, that means your ad was shown on the Buy Box or Item Carousel of the given item ID.
  • Data will only be included in the Keyword Performance report if at least one of the following is true:
    • Impressions are greater than 10
    • Ad spend is greater than $0.00
    • Attributed sales is greater than $0.00.

• WMT_PAGE_TYPE

  PageType: The performance of those page types where the items in your campaign are showing on. E.g. Search Page, Browse Page, Item Page, Category page.

  • browse – sub-category pages with algorithmic item selection (e.g. selecting the “Monitors” category in the “Electronics & Office” department)
  • item – specific item pages
  • search – search pages based on a customer’s query (e.g. searching “bed sets”)
  • topic – custom curated search pages, found from searches outside of Walmart.com(such as search engines) that lead back to Walmart.com
  • category – category pages (e.g. selecting the “Feeding” category in the “Baby” department)
  • homepage – home page high visibility personalization carouselsNote: This pageType report is only available for Auto Campaigns
  • other – any other pages not falling into the categories above or if our beacon was unable to track which page type the user was visiting

• WMT_PLACEMENT

  Placement: This report provides key performance metrics for your campaigns by the placement the ads are served in. This information can help you to improve current and future Sponsored Products campaigns. Use bid multipliers to optimize placements based on their performance.

  • For a keyword campaign: Search In-grid, Carousel, Buybox, Others
  • For an Auto campaign: Search In-grid, Carousel, Buybox, Browse In-Grid, Stock Up, Home Page, Others
  • Note: For Auto campaigns, “carousel” in placement report includes aggregate performance across all ad carousels. For Manual campaigns, however, “carousel” includes “Item Page Carousel” and “Search Carousel”. These metrics are based on what placement is included as part of the campaign.Note: Keyword Performance and Item Keyword reports both include data only if at least one of the following is true:
  • Impressions are greater than 10
  • Ad spend is greater than $0.00
  • Attributed sale is greater than $0.00Because of this you should expect a discrepancy between keywordreports and other reports so metrics should not be compared directly

• WMT_PLATFORM

  Platform: The performance of which device type the products in your campaign are displaying on

  • app – performance from the Walmart iOS and Android app
  • desktop – performance from the Walmart.com website on desktop and tablets
  • mobile – performance from the Walmart.com website on mobile web
  • others – performance from a platform we are unable to detect at the time