This document explains, in simple terms, the difference between Sourcing and Manufacturing in Amazon Vendor Central, and how this impacts the data you see in DataHawk dashboards.

The Difference Between Sourcing and Manufacturing

Sourcing

Sourcing refers to products that Amazon purchases directly from your vendor account.

• You act as the supplier to Amazon
• Data reflects only what you sold to Amazon

This unlock the Sourcing view of Amazon allowing you to see your own contribution to sales only.

Manufacturing

Manufacturing refers to products that belong to your brand (you are the manufacturer).

• You are the producer/brand owner of the product
• Amazon may buy the product from you or from other vendors

This unlock the Manufacturing view of Amazon allowing you to see the total performance of your product on Amazon, regardless of who supplied it.

Why this matters?

Amazon provides different "views" of your data depending on how products are sourced. These views determine what you see in Vendor Analytics and in DataHawk.

What data is available?

If your product is in Sourcing only

You will only be able to see:

• Sales data
• Inventory data