👋 INTRODUCTION

DataHawk's Seller + Vendor Analytics Dashboard consolidates reporting across both Seller Central (3P) and Vendor Central (1P) accounts into a single executive view. It covers traffic, sales, advertising, and inventory, with unified metrics designed for brands operating on both channels simultaneously.

The dashboard is built around an industry-standard metric framework that accounts for the structural difference between the two models: on the Vendor side, your earned revenue (Shipped COGS) differs from consumer demand (Ordered Revenue), while on the Seller side these are the same figure. All combined metrics are clearly labelled to reflect which revenue base they use.

🔌 DASHBOARD REQUIREMENTS

To fully leverage the dashboard, the following accounts need to be connected on the DataHawk platform:

• Seller Central account
• Vendor Central account
• Advertising account (Seller and/or Vendor)

📕 GLOSSARY

NAVIGATION

• bps: absolute change in percentage points. 100 bps = 1 percentage point.
• PoP: period over period. Relative difference of a measure between two consecutive periods. If you select a Monthly view, it means Month over Month (MoM). If you select a Weekly view, it means Week over Week (WoW). PoP can be expressed in absolute value (PoP Abs) or percentage (PoP %).
  • If PoP Abs is blank or 0, there was no change between the two compared periods.
  • If PoP % is blank, there is no value for the previous period. If PoP % is 0, there was no change.
• YoY: relative difference of a measure in the selected period vs the same period last year. Example: May 2026 vs May 2025.
• SB: Sponsored Brand (Ads)
• SD: Sponsored Display (Ads)
• SP: Sponsored Product (Ads)
• AWP: Average Wholesale Price (Vendor-specific — see ASP section below)