👋 INTRODUCTION
DataHawk’s Seller Analytics Dashboard aims to deliver valuable reporting insights to Seller Central managers, covering various aspects such as advertising, traffic, sales, and operational areas like inventory.
🔌 DASHBOARD REQUIREMENTS
To fully leverage the dashboard, the following accounts need to be connected on the DataHawk platform:
- Seller Central account
- Advertising account
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To use P&L tabs COGS need to be imported. More information here.
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📕 GLOSSARY
NAVIGATION
- bps: absolute change in percentage, contribution to total/change. 100 bps = 1 percentage point.
- PoP: period over period. Relative difference of measure between two consecutive periods. If you select a Monthly view, it means Month over Month (MoM), and if you select a Weekly view, it means Week over Week (WoW). PoP can be expressed in absolute value (PoP Abs) or percentage (PoP %).
- If PoP Abs is blank or 0, it means that there was no change between the two compared periods.
- If PoP % is blank, it means that we do not have a value for the previous. If PoP % is 0, it means that there was no change between the two compared periods.
- YoY: relative difference of measure in selected period vs last year’s same period. Example: January 2024 vs January 2023
- SB: Sponsored Brand (Ads)
- SD: Sponsored Display (Ads)
- SP: Sponsored Product (Ads)
METRICS
Traffic
- Page Views: The total number of times your product detail pages are viewed during a selected period. These views can include multiple views by the same user and may exceed sessions
- Sessions: The number of unique visits to your Amazon listings within a 24-hour period. Multiple pages viewed by the same shopper counts as a single session
- Conversion (Page view to Order): Order count ÷ Page Views. Measures how effectively Page Views convert into an Order being placed