Get the latest updates on every new dataset, dashboard updates, and performance improvements we push live. So you can spot growth levers, beat competitors, and turn fresh insight into profit.

July 4th, 2025

Amazon Sponsored Ranks Tracking Is Changing

• Amazon Standard Sponsored Ranks Data is being retired due to quality issues on July 8th.
• An optional premium alternative for Sponsored Keywords is now available as a paid add-on.
• Your current subscription continues with all other features and improvements intact.
• Impacted datasets/dashboards: Search Power BI Dashboard, Analytics Essentials Looker Studio Dashboard, SEO.SEO_PRODUCT_SPONSORED_RANK table, any custom report built on top of this data
• Walmart Sponsored Ranks are not impacted

Learn more about this change.

Learn more about Amazon Premium Keywords.

Profit Data Enrichments

We now support both Accrual Profit and Recorded Profit methodologies.

• Changes to existing models:
  • FINANCE_PROFIT_LEDGER: addition of accrual_date & recorded_date (each reflecting events date depending on the method type). *posted_date now obsolete field alias ofaccrual_dat*e)
  • FINANCE_PROFIT: addition of date_day (alias of now obsolete field posted_date)
  • FINANCE_PROFIT_METRICS: addition of date_day (alias of now obsolete field posted_date)
• New models aggregated on Recorded Date:
  • FINANCE_PROFIT_RECORDED_BASIS (daily profit aggregated on recorded date)
  • FINANCE_PROFIT_METRICS_RECORDED_BASIS (daily profit aggregated on recorded date)

New datasets released: monthly Search Query Performance

Amazon Search Query Performance (SQP) monthly data is now available in your database.