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June 27th, 2025

Profit Data methodology update

To better reflect actual business activity, we shifted to an accrual-based Profit reporting methodology. It gives you a more accurate and timely view of your business.

What to expect:

• Profit events are now based on their incurred date (like purchase date), not payout date
• Historical data was reprocessed to reflect this change
• Insights will better align with your marketing and sales activity

This change affects:

• *FINANCE_PROFIT_LEDGER, FINANCE_PROFIT* and *FINANCE_PROFIT_METRICS* tables
• Your Seller Power BI Dashboard Template
• Your Analytics Essentials Looker Studio Dashboard
• Any dashboards or custom reports using these sources

June 26th, 2025

New data module released: Search Query Performance

Amazon Search Query Performance (SQP) data is now available in your database. It reveals how individual search queries contribute to product performance across the customer journey, from search impressions to conversions. It is available to brand-registered sellers and vendors and is updated weekly.

Two new tables are available in your database: