Overview

DataHawk provides granular access to Amazon customer return records, enabling deep analysis of return trends, reasons, and implications across both FBM (Fulfilled by Merchant, also known as MFN Merchant Fulfilled Network) and FBA (Fulfilled by Amazon) channels.

This data can help you understand:

• Which products are most frequently returned
• The timing and frequency of returns
• Return reasons and customer feedback
• Return item dispositions (e.g., damaged, sellable)

Data Tables

Returns data is available through two primary source tables in the SELLING_PARTNER schema:

1. FBM Returns

• Table: SELLING_PARTNER.RETURNS_DATA_SRC
• Coverage: FBM (Fulfilled by Merchant/MFN) orders only
• Available Since: June 2023
• Description: Contains Amazon customer return records keyed by the return date. Each record includes product identifiers (ASIN, SKU), return quantities, return reason codes and descriptions, and return metadata (carrier, cost…).

2. FBA Returns

• Table: SELLING_PARTNER.FBA_CUSTOMER_RETURNS_SRC
• Coverage: FBA (Fulfilled by Amazon) orders
• Description: Provides detailed return records for FBA orders, including Fulfillment Center ID, disposition (Sellable, Unsellable, Damaged, etc.), customer comments (when provided), and detailed return reason codes