Intro

This page provides an overview of the Amazon Brand Analytics reports available through DataHawk.

Discover how each report can enhance your understanding of your brand’s performance and where to find it in your DataHawk database.

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Brand Analytics data is sourced from Amazon Brand Analytics (ABA), through the Amazon Selling Partner API (SP-API) for registered brands.

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Search Catalog Performance

Overview

Brand Catalog Performance reveals how customers engage with your brand’s products during their search and shopping journey. It provides insights into key engagement metrics, like impressions, clicks, cart additions, and purchases, to help you analyze your sales funnel. This ASIN-level data can be integrated with corresponding sales, traffic, inventory, and advertising performance data for a comprehensive view.

Technical Documentation

Requirements

• Eligibility: Brand-registered sellers or vendors with Amazon Brand Registry.
• Access: Must have connected your Seller account to DataHawk.

Data Availability

• Frequency: Monthly & Weekly (typically on Mondays).
• Granularity: Available at ASIN level.
• Time Range: Most recent 7-day rolling window.
• History: 12 months collected at account connection, then history stored moving forward

Data Tables

Search Query Catalog

This table captures weekly performance metrics for individual search queries on Amazon, linked to specific products (ASINs). It tracks visibility (impressions), shopper interaction (clicks, cart adds, purchases), and conversion rates at product level.