Tags are labels that help organize and filter Products and Keywords.

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Assign Tags to each Product or Keyword, whether tracked or not. This makes it easier to identify and analyze multiple items together.

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Types of Tags

Custom Tags

You can create your own Tags. The most frequently used ones will appear when assigning Tags to Products and Keywords.

Examples of Custom Tags

• Brand Name
• Category Name
• Marketing Segment

Automated Tags

These Tags are automatically assigned to Products:

• FBA: Fulfilled by Amazon
• Prime: Prime eligible
• Vendor: Sold by Amazon
• Tracked: Monitored in your workspace
• ASIN: Product’s ASIN identifier
• Variation: ASIN belongs to a variation
• Owned Tags: Found in your Seller Central or Advertising Account

Preset Tags

For Products

These default Tags can be used for organization.

• Direct Competitor
• Threat
• New Entrant
• Top Performer

For Keywords

• Short Tail/Mid Tail/Long Tail
• Low Volume/Medium Volume/High Volume
• Low Competition/Medium Competition/High Competition
• Core Keywords/Ancillary Keywords

Adding Tags

You can add Tags to products and keywords when you start tracking them or after.

Add Tags at Tracking step

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You can tag tracked and untracked products/keywords.

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• If you choose the following methods to track new products/keywords:

  • Enter URLs

  • Enter ASINs

    → You will be prompted to add Tags to the products/keywords in the last steps of the tracking process.

• If you choose Import CSV:

  → you can add an optional Tags column and enter your tags separated by a semi-colon “;”. Entries are case sensitive.